MEDIA RELEASE PR39208
Everything Channel Acquires Leading Cloud Marketing Technology Provider
FRAMINGHAM, Mass., Apr. 21 /PRNewswire-AsiaNet/ --
Combined offering underscores growing significance of content
syndication and marketing automation through the cloud
Everything Channel today announced that it has acquired SharedVue Inc., a leading cloud marketing
solutions provider, to better serve its customers and prospects by integrating Web content syndication
and automated marketing campaigns into the "Complete Technology Channel Solution". The new
integration addresses the current market need for a comprehensive solution to effectively execute and
manage end-to-end marketing campaigns, and underscores the significance of content syndication and
marketing automation to achieve measurable and significant results. Technology vendors and solution
providers alike will greatly benefit from the union of these organizations to drive sales and increase
brand awareness.
"We are excited about the new capabilities SharedVue brings us," said
Robert Faletra, Everything Channel CEO. "By adding this technology to our
solutions we can offer our vendor customers the ability to syndicate content
across thousands of partner websites in multiple languages instantly. If a
vendor changes product information on their website, SharedVue's product
Syndic8 immediately populates those changes on every one of its solution
provider partner websites so that all sites have the most current marketing
message to the end user," Faletra noted. "In addition, we can provide
incredible reporting capabilities with SharedVue's product set. This will
allow us to tie syndication and marketing automation together with demand
generation capabilities to accelerate sales for vendors that work with us and
drive more revenue through the channel."
Reid Overcash, CEO of SharedVue said "We are thrilled to combine our
products and technology with the resources of Everything Channel. We believe
we have a best of breed solution here that solves a real set of problems
faced by manufacturers as well as their solution provider partners.
Everything Channel can help customers deploy this rapidly and in such a way
that it drives sales for partners and suppliers alike."
"HP's partnership with SharedVue has enabled us to help hundreds of our
partners strengthen their messaging alignment with HP through the HP
Solutions Showcase. Together we have made it easier and faster for channel
partners to leverage the critical HP content and transform their websites
into more successful demand generation engines. " Says Katie Spence, US
Partner Marketing, Enterprise Servers, Storage and Networking,
Hewlett-Packard.
A proven market leader for more than 30 years with customers spanning all
industries, Everything Channel offers the tools necessary to build an
effective channel strategy, recruit and enable partners, and accelerate
technology sales. With this announcement, SharedVue customers will now have
access to Everything Channel's global brands and market intelligence to
better execute effective marketing campaigns. Current SharedVue customers who
struggle to maximize the value of the tools due to lack of resources, will
benefit from direct access to Everything Channel's dedicated team of field
sales & marketing and demand generation experts to alleviate the drain on
time and resources.
"A lot of people confuse content distribution with syndication, but most
don't really understand what true content syndication is," said Faletra.
"Some publishers and media companies talk about distributing content like
whitepapers through their various web and email platforms and call that
content syndication. That's just content distribution. Content syndication is
the ability for companies to engage their channel partners to create a direct
pipeline for their valuable web content to those partners' websites and, as a
result, their partners' ultimate customers. And then when those marketers
change or alter that content through the SharedVue administration console, it
automatically changes on their partners' sites dynamically, as well. That's
Content Syndication."
Overcash adds, "The value of content syndication and marketing automation
to the channel is illustrated by the exponential adoption our manufacturer
clients are seeing from their solution providers. Many of our clients see a
200-400% increase in solution providers using syndication and marketing
automation."
In today's economy, most organizations are forced to do more with less
without compromising on quality. By integrating syndication and automation
solutions with innovative field sales & marketing resources for managing and
accelerating technology sales, Everything Channel and SharedVue will enable
manufacturers and solution providers alike to better connect with and service
their end-users. Highlights of the new integration include:
- Everything Channel's veteran Field Sales & Marketing (FSM) Team engages
with partners to enable them to fully benefit from SharedVue's Syndic8,
to seamlessly and automatically update product content regularly to
channel partner websites to ensure accuracy and timeliness.
- Everything Channel's experienced Demand Generation team can assist in
creation of marketing campaigns to populate SharedVue's Communic8, a
web-based partner console to promote products and services through the
channel while the FSM team provides ongoing tele-support for campaigns
to ensure proper execution and alleviate drain on time and resources.
- Manufacturers and solution providers can then measure campaign success
and manage their syndication output through a SharedVue Facilit8
program, to assist with organizing and managing the solutions on an
ongoing basis.
With the addition of SharedVue products, Everything Channel customers
will benefit from a cloud-based infrastructure to become better marketers of
enterprise companies' products, help build greater market awareness and forge
lasting and meaningful relationships.
Everything Channel, headquartered in Framingham, MA, is a technology
marketing and sales solutions company. Through its "Complete Technology
Channel Solution," Everything Channel offers the right business tools to
accelerate technology sales. From branding and recruiting to marketing and
sales, Everything Channel offers technology marketers the unmatched breadth
and depth of global brands and market intelligence combined with unparalleled
audience loyalty and credibility serving all technology sales channels
through an extensive database. Everything Channel provides innovative field
sales and marketing solutions to the sellers of technology to achieve
measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and monetisation
of B2B communities and markets. UBM's businesses inform markets and serve
professional commercial communities -- from doctors to game developers, from
journalists to jewelry traders, from farmers to pharmacists -- with
integrated events, online, print and business information products. Our 6,500
staff in more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together, helping them
to do business and their markets to work effectively and efficiently. For
SharedVue is a marketing technology company that provides cloud marketing
and lead generation tools that help companies maximize sales through channel
partners and direct sales. SharedVue clients include: Cisco, HP,
Salesforce.com and VMware.
Cloud marketing enables channel partners to become better marketers of
enterprise companies' products by using Web content syndication and automated
marketing campaigns. It combines traditional marketing techniques with the
technology of software-as-a-service. SharedVue combines marketing and
technology expertise to develop cutting-edge Web marketing products that
enhance companies' relationships with their customers and generate leads.
CONTACT:
Miriam Kutcher
Vice President, Marketing for Everything Channel
miriam.kutcher@ec.ubm.com
+1-508-416-1162
SOURCE: Everything Channel
CONTACT: Miriam Kutcher,
Vice President,
Marketing for Everything Channel,
miriam.kutcher@ec.ubm.com,
+1-508-416-1162
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