Hotel Plaza Limited Renames to Pan Pacific Hotels Group
SINGAPORE, May 26 /PRNewswire-Asia-AsiaNet/ --
Hotel Plaza Limited today announced the renaming as Pan Pacific
Hotels Group Limited, to reflect its growing reputation as a leading
branded hotel management company. Pan Pacific Hotels Group also
announced initiatives aimed at streamlining its operations to achieve
greater synergy and efficiency.
The Singapore-listed Pan Pacific Hotels Group Limited owns and
manages two brands, "Pan Pacific Hotels and Resorts" and "Parkroyal
Hotels and Resorts", with properties across Asia and North America.
This renaming initiative follows the successful integration of the two
brands into one core business since October 2008 when the Group
acquired "Pan Pacific" from its holding company, UOL Group Limited.
With over 30 years of international recognition, the "Pan Pacific"
brand was chosen to represent the new identity of the Group, Pan
Pacific Hotels Group Limited, to leverage its strong brand equity.
"The renaming to Pan Pacific Hotels Group follows the successful
integration process that now allows us to maximize brand equity as we
move towards a multi-branded business," said Mr A. Patrick Imbardelli,
President & CEO, Pan Pacific Hotels Group.
The group also unveiled its new corporate logo, represented by a
strong, simple and distinct "P". The new logo represents the group's
focus and continued commitment to its key stakeholders -- patrons,
partners and principals.
Streamlining operations for greater synergy
In addition, Pan Pacific Hotels Group has consolidated its
corporate headquarters in Singapore from multiple prime business
district locations into a centralized new location. The move will
contribute towards increasing team efficiency and enhancing group
communications.
With the integration of the two well-established hotel brands and
renaming of Pan Pacific Hotels Group, the new streamlined organization
will be driven by more efficient use and deployment of resources to
drive greater innovation, customer focus and partner engagement.
Part of the integration also included the recent launch of PANTHER
Distribution System, a single distribution platform for both brands.
The sophisticated platform provides customers with an improved
reservation experience, while allowing Pan Pacific Hotels Group to
streamline reservation operations across its two brands to achieve
operational synergy and optimise revenue opportunities.
About Pan Pacific Hotels Group Limited
Pan Pacific Hotels Group Limited is a listed hotel subsidiary of
Singapore-listed UOL Group Limited, one of Asia's most established
hotel and property companies with an outstanding portfolio of
investment and development properties. Headquartered in Singapore, Pan
Pacific Hotels Group owns, manages and/or markets over 30 hotels,
resorts and serviced suites with over 10,000 rooms in Asia and North
America including those under development. The Group comprises two
acclaimed brands: Pan Pacific(R) and Parkroyal(R).
Pan Pacific (R) is a leading brand in Asia and the Pacific Rim
situated in key cities of distinguished destinations offering upper
upscale accommodations and services. Parkroyal(R) is an upscale
regional Asia Pacific brand which promises a lifestyle-approach to
hospitality that will leave guests with an experience to remember. For
About Pan Pacific Hotels and Resorts
Headquartered in Singapore, Pan Pacific Hotels and Resorts is a
leading brand in Asia and the Pacific Rim and is part of Pan Pacific
Hotels Group. Pan Pacific Hotels and Resorts has been recognised by
Cond¨¦ Nast Traveler magazine as one of the 25 hotel companies
demonstrating social responsibility and has won esteemed accolades such
as World Travel Awards, AAA Four Diamond Award, Conde Nast Gold List
and Readers Choice Awards. It has a portfolio of 18 hotels, resorts
and serviced suites throughout Asia and North America, with offices in
Hong Kong, London, San Francisco, Singapore and Tokyo. Pan Pacific
Hotels and Resorts is a founding member of the Global Hotel Alliance.
About Parkroyal Hotels & Resorts
Headquartered in Singapore, Parkroyal Hotels & Resorts is part of
Pan Pacific Hotels Group. It has a portfolio of seven hotels and
service suites in Asia Pacific with Global Sales Offices in Hong Kong,
London, San Francisco, Singapore and Tokyo. Parkroyal Hotels & Resorts
is a member of the Global Hotel Alliance, the world's largest alliance
of independent hotel brands. For more information, please visit
Media Contacts:
Pan Pacific Hotels Group
Frances Koh
Brands Manager
DID: +65-6808-1257
Tel: +65-6808-1180
Fax: +65-6821-8001
Email: frances.koh@pphg.com
Burson-Marsteller for PPHG
Evelyn Yeo
DID: +65-6829-9332
Mobile: +65-9367-6017
Email: evelyn.yeo@bm.com
SOURCE: Pan Pacific Hotels Group Limited
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