MEDIA RELEASE PR36320
Industry Veteran Joins deCarta as Vice President, Mobile Business Development
SAN JOSE, Ca., Sept. 29 /PRNewswire-AsiaNet/ --
deCarta, the leading supplier of software and services for the
Location-Based Services (LBS) industry, today announced the appointment of
Brian MacDonald as Vice President, Mobile Business Development. MacDonald
will head up deCarta's global mobile business development operations with a
dedicated team focused on strategic partnerships with mobile operators.
MacDonald joins deCarta from mywaves where he was VP, Worldwide Sales and
Distribution, selling video content and mobile advertising to mobile
operators - directly, and through, OEM channels. Prior to joining mywaves,
MacDonald was VP, Carrier Sales, at Danger and responsible for the deal with
T-Mobile US that launched the highly successful "T-Mobile Sidekick" consumer
handset. Danger was acquired by Microsoft in 2008. He has also held executive
roles at Netcom and iPass focusing on marketing and sales of data services to
major international operators. Earlier, MacDonald spent several years in
management consulting with European mobile operators at BMS (now Cap Gemini)
and later as CEO of his own UK-based software company, which he later sold to
Lotus/IBM.
"I'm excited to be joining deCarta just as mobile operators are beginning
to invest significantly in location-based services", said MacDonald. "deCarta
is uniquely positioned to enable operators to launch a range of stunning new
services, thereby extending their brands and protecting their customers from
encroachment."
J. Kim Fennell, President and CEO of deCarta said "We're delighted to
have someone of Brian's caliber and experience head up our business interests
with mobile operators. This further underscores deCarta's commitment to
helping operators deploy the most comprehensive and competitive set of mobile
local search and navigation services available in the market."
About deCarta
deCarta is the leading geospatial software platform that has enabled some
of the industry's most successful Location-Based Services (LBS) applications
such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap
and Hotels.com. The company's technology is ideal for high-volume LBS
applications in the mobile, personal navigation, connected navigation,
enterprise and Internet markets where scalability, speed and reliability are
SOURCE: deCarta
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