MEDIA RELEASE PR37108
Japan-Germany Industry Forum 2009: Energy Efficiency Leads to Economic Gains
TOKYO, Nov 17/PRNewswire-AsiaNet/ --
Japanese companies can achieve enormous economic benefits through energy efficiency. In Germany,
some estimates place potential market gains at EUR 2.1 trillion by 2020, in addition to cost savings and new
jobs in this blossoming industry. Germany Trade & Invest will be presenting the potential business
opportunities available through energy efficiency at this year's Japan-Germany Industry Forum on November
18.
This year marks the 5th Japan-Germany Industry Forum, an event to showcase the best business
opportunities in Germany to Japanese decision makers. Under the moniker "Energy Efficiency: The New
Booming Market - Business Opportunities in Germany," this year's conference focuses on chances
for increased engagement by Japanese companies in this promising new industry.
Germany Trade & Invest will have representatives on hand to highlight investment opportunities in Europe's
largest market, demonstrate how Japanese companies can benefit from doing business in Germany, and
show how Germany Trade & Invest can facilitate the entrance into this multi-billion Euro industry. The keynote
speech for the event will be held by Ernst Ulrich von Weizsäcker, currently Dean of the Bren School of
Environmental Science & Management at the University of California, Santa Barbara. Panels will include
representatives from Toshiba, Fujitsu, Honda, The Bank of Tokyo-Mitsubishi UFJ, Deloitte & Touche,
BITKOM, RWE, along with speakers from other companies and research institutes.
According to a McKinsey study of Germany, not only market gains, but also energy cost reductions of EUR
53 billion annually can be achieved alone by new energy efficiency techniques. This corresponds with the
possibility to create over 850,000 new jobs in the energy efficiency industry. Japanese companies in Germany
can profit from this segment, while the lessons learned in Germany can provide technology transfer
opportunities to boost Japan's economic growth.
Germany's investments in energy efficiency have created a EUR 50 billion industry. Heat that is created
through production processes, for example, can utilise energy that is currently wasted. Modern production
techniques and segments such as smart metering, insulation systems, heating and cooling, home appliances,
cogeneration systems and compressed air systems have resulted in further savings potential. High-tech
industries, such as electronics or the automotive industry have much to gain from this field. Double-digit
growth rates in the energy efficiency sector are expected in the coming years.
Germany Trade & Invest is the foreign trade and inward investment promotion agency of the Federal
Republic of Germany. The organization advises foreign companies looking to expand their business
activities in the German market. It provides information on foreign trade to German companies that seek to
enter foreign markets.
Eva Henkel
Email: eva.henkel@gtai.com
Phone: +49-(0)-30-200099-173
Fax: +49-(0)-30-200099-111
Source: Germany Trade and Invest
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