MEDIA RELEASE PR36217
Small Businesses Rely on Sage to Help Them Ride Out the Recession
IRVINE, Calif., Sept. 21 /PRNewswire-AsiaNet/ --
Sage products and services help new small businesses get started on the
right foot and established businesses fight back in an unpredictable economy
In today's tough economy, small businesses require software that encompasses more
of their management needs, instant access to information that is relevant to their
business and its challenges, and easy-to-use ways to keep their existing customers
loyal and attract new ones. Sage is delivering these types of operational systems to
help more than 5.8 million small and mid-size businesses around the world thrive.
Enriched offerings from Sage such as HR411 for Peachtree by Sage, online business
communities like MyBizCounts.com and SageSpark.com, and automated e-mail tools within
ACT! by Sage contact and customer manager are just some of the examples of how Sage
is helping small businesses in North America ride out the recession.
Building A Solid Foundation for New Small Businesses:
Davidson Chocolate Company, which opened its doors in August 2008 just as the
economy was beginning to tilt in the wrong direction, invested in smart automation to
make sure they had the best chance for success.
"When we first opened, I managed our finances with a bunch of Microsoft(R)
Excel(R) sheets linked together, but that took forever and never gave me the
visibility I needed into our business," said Sue Elliott, Owner, Davidson Chocolate
Company. "With Peachtree, I can easily drill down to analyze our activity- to see
where we've been and where we're going."
Davidson Chocolate is also using online resources to brush up on their HR skills
and save themselves time and money in the process. "Sage gives me access to HR411.com
which has been a great source to help me come to grips with employment issues. Using
it makes me feel like I have this great support network to rely on that's there just
to help me be successful."
As corporate downsizing and business cutbacks continue, more and more individuals
are striking out on their own to form businesses(1). Based on US Census figures,
more than 10 million Americans are self-employed, up from about 8 million in 1980(2).
The number of "non-employer firms" -- businesses without employees on the payroll --
recently surpassed the 20 million(3) mark, up from 15 million in the late 1990s,(4)
and is expected to grow further.
Online Resources Offer Sage Advice for Entrepreneurs:
New businesses- or those considering a business- need a place to kick-start their
thinking. Traditionally, friends, family, and business contacts have been the main
owners to exchange best practices and discuss common issues companies face.
Fiona Walsh, a business coach and SageSpark.com blogger, with clients in Canada,
the United States, Europe, and Australia, perceives an increasing trend of people
building small businesses on the side while keeping their regular day jobs.
"With all the robust technology currently available it's getting easier for small
businesses to take care of the operations side of their venture," said Fiona Walsh,
president of FM Walsh & Associates, Inc. "However, over 80% of the entrepreneurs that
I have coached are financially illiterate and do not have basic financial systems in
place."
Walsh offers the following advice to would be entrepreneurs:
- Have a clear idea of what your business offers and how your product or
service differentiates from others in the marketplace
- Write a business plan and follow it
- From Day 1 - have basic financial tools in place such as invoicing,
cash-flow and receipt management
"SageSpark.com, which includes BillingBoss, a no cost invoicing tool that enables
small businesses to get paid quickly and easily in 7 different languages, does a good
job of covering the basics," adds Walsh. "Really, at the end of the day, self
employment is the only true form of modern day job security."
Focus on Customers for Long-term Success:
In a slow economy, protecting customer relationships is vital, and contact
management software enables the easy cultivation and maintenance of those precious
relationships for small businesses. Hilleary Waters of Capitol Publications Inc. is
succeeding with the help of ACT! by Sage while much of the publishing industry
struggles. Her company has been using ACT! for more than 10 years to keep track of
publication schedules and advertising details. Waters uses ACT! E-marketing features
to create e-mail campaigns that notify customers when Capitol's monthly online
edition of "Life On Capitol Hill" is available, and an iPod touch(R) with the
CompanionLink mobile data synch add-on for ACT! to keep track of client details when
she's away from the office. "The level of detail we can capture about our
subscribers and business associates, along with the accessibility and portability of
this data has made ACT! an indispensable marketing tool," explains Waters. "ACT! is
helping us make good decisions and manage related activities so we can succeed in a
competitive market."
Sage provides a complete range of business management software and services for
small and mid-sized businesses, including those with industry-specific needs, such as
manufacturers, nonprofits, healthcare practices, and construction and real estate
companies. Sage's range of solutions supports business start-ups, growing businesses,
and mature businesses, providing support for the life of a business. Information is
About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of
business management software and services. Sage North America employs more than 4,100
people and supports nearly 2.9 million small and medium-size business customers. The
Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and
now employs 14,500 people and supports 5.8 million customers worldwide. For more
(C)2009 Sage Software, Inc. All rights reserved. Sage, the Sage logos,
Peachtree, ACT!, and the Sage product and service names mentioned herein are
registered trademarks or trademarks of Sage Software, Inc. or its affiliated
entities. All other trademarks are the property of their respective owners.
(1) Challenger, Gray and Christmas, "Challenger Job Market Index," July 30, 2009
(3) US Census data: Nonemployer Statistics for All Sectors, 2006:
(4) US Census data: Nonemployer Statistics for All Sectors, 1997:
SOURCE: Sage
CONTACT: Aimee Ertley,
+1-770-724-4556,
Aimee.ertley@sage.com, of Sage;
Kara McClain,
+1-404-995-4531,
Kara.mcclain@porternovelli.com, for Sage
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