MEDIA RELEASE PR35332
Video Revenue in Italy's Telecom Market will Triple Its Share by 2014, finds Pyramid Research
CAMBRIDGE, Mass., July 8 /PRNewswire-AsiaNet/ --
In Italy's telecom market, video revenue will triple its share of total
revenue by 2014, presenting a US$4.4 billion revenue opportunity for
operators, according to a new report from Pyramid Research (www.pyr.com), the
telecom research arm of the Light Reading Communications Network
Communications Markets in Italy offers an incisive profile of the
country's converged telecommunications, media, and technology sectors based
on proprietary data from our research in the Italian market. This 30-page
report provides detailed competitive analysis of both the fixed and mobile
sectors, tracks the market shares of technologies and services, and monitors
the introduction and spread of new technologies such as WiMax, IPTV, and
VoIP. This executive study offers a comprehensive view of the Italian
communications market by analyzing key trends, evaluating near-term
opportunities and assessing upcoming risks factors. Download an excerpt of
Italy's pay-TV market generated US$2.9 billion, with 5.6 million
subscriptions at the end of 2008, notes Stela Bokun, analyst at Pyramid
Research and author of the report. "There were 863,000 IPTV accounts in Italy
at year-end and the number is expected to grow at a CAGR of 29 percent in the
2009 to 2014 period, translating into a cumulative US$4.4 billion revenue
opportunity for operators," Bokun says. Advanced mobile data services will
also see high adoption rates. "The number of mobile TV accounts is expected
to grow at a high CAGR (21 percent in 2009 to 2014); this service is likely
to generate a cumulative US$3.7 billion in the same period," she explains.
"Italy is also experiencing one of the highest 3G adoption rates in
Western Europe; in fact, Italian 3G subscribers accounted for 34 percent of
the country's total mobile subscriber pool at year-end 2008," Bokun says.
"Italy will likely maintain its leadership in 3G adoption in Europe, reaching
a 3G penetration of 82 percent in 2014," she adds. Italian market presents a
fertile land for new models of mobile handsets, given the high 3G penetration
levels and the customers' affinity for advanced data services witnessed in
this country. Pyramid expects 4G to be introduced in the Italian market by
2011.
Communications Markets in Italy is part of Pyramid Research's Europe
Country Intelligence Report Series. Pyramid Research's premium Country
Intelligence Reports are the industry's best available analysis on market
trends, regulatory environments, and competitive dynamics for 60 countries
worldwide. Download an excerpt of this report here:
Communications Markets in Italy is priced at US$990 and can be purchased
through Dave Williams via email at dave.williams@pyr.com or telephone at +1
858-485-8870.
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About Pyramid Research
Pyramid Research (www.pyr.com) offers practical solutions to the complex
demands our clients face in the telecommunications, media and technology
industries. Our analysis is uniquely positioned at the intersection of
emerging markets, emerging technologies and emerging business models, powered
by the bottom-up methodology of our market forecasts for over 100 countries-a
distinction that has remained unmatched for more than 25 years. As the
telecom research arm of the Light Reading Communications Network, Pyramid
Research works with Heavy Reading, providing the communications industry's
most comprehensive market data, trusted research and insightful technology
analysis.
About Light Reading
online media, research, and focused event company serving the US$3 trillion
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in close to 100 markets around the world. Light Reading produces nearly 20
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focused one-day events tailored for cable, mobile, and wireline executives.
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Press contact:
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SOURCE: Pyramid Research
CONTACT: Jennifer Baker
Pyramid Research
+1-617-871-1910
jbaker@pyr.com
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