FOR RELEASE ON APRIL 22, 2008
PAGEUP PEOPLE CRAFTS GROUND-BREAKING CHAPTER WITH FACEBOOK INTEGRATION
Leveraging Connections as Source for Employee Referrals
MELBOURNE, AUSTRALIA – April 22, 2008 - Innovative Talent Management solutions provider, PageUp
People continues to pioneer recruitment with the launch of an integration with Facebook, the first of its kind in
the recruitment space.
The enhancement to the PageUp People Recruitment Management solution leverages Facebook as a new
sourcing channel to prompt employee referrals. With hearsay estimates that around 70% of jobs are found
through networking, the Facebook connection takes a major stride in helping companies maximize the power of
word of mouth.
“Events and activities promoted on Facebook are considered credible by users because they stem from a friend
or other personal connection,” Simon Cariss, Director of Zing, PageUp People, said. “We recognised the
opportunity to use this tool in the recruitment arena which is begging for creative ways to address the concerns
in today’s climate of human capital shortfall.”
In an age where email no longer stands as cutting edge, Facebook is permeating life far beyond just the social
aspect and increasingly wider than just Gen X and Y. Social networking profiles provide the capability to
broadcast a message in a way that mass email can’t.
Employee referral is known to have one of the lowest costs per hire, going a long way to save on advertising
and agency fees, and increasing the likelihood of cultural and motivational fit of newcomers with organisational
objectives. The integration with the social networking giant gives employees the ability to advertise vacancies at
their place of work on their Facebook profile page. This move also serves as a retention strategy, rewarding the
employee through enhancing their chances of receiving referral bonuses,
This latest development comes as a key component of the product enhancements delivered to all clients
through the quarterly upgrades cycle. It ties into PageUp People’s recent product expansion, beyond
recruitment and across elements of employee retention, performance and development.
The enhanced functionality will be available worldwide in May 2008.
About PageUp People
PageUp People assists organisations to acquire and retain the best talent through the development and
integrated delivery of innovative talent management systems and solutions. Established in 1997, PageUp
People has successfully built upon its beginnings as a custom software developer to create an extensive suite
of integrated talent management web-based tools and consulting solutions which are now delivered to some of
the world's largest organisations on a global scale. PageUp People is at the forefront of innovation in talent
management solutions with global best-practice research underpinning all consulting practices and Software as
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For further information contact:
Rachel Dobney
Marketing Executive
P: +61 3 8677 3745
M: +61 409 553 201
E: racheld@pageuppeople.com
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