** 4 August 2008 - Immediate Press Release **
UNCOVER THE SECRETS OF EXECUTIVE COACHING
Intrigued by Executive Coaching? The Australian Leadership Development Centre is
running a 2 Hour Forum in Brisbane on 26 August that will reveal what is really
involved in an executive coaching program & why such programs work.
If you have ever left a management training course armed with good intentions that soon get
forgotten back at work, then you understand why such traditional ‘training events’ don’t work.
In fact, while there are over 3.2 million management training programs run in Australia each
year, research shows that < 15% of learning from such events results in sustained
enhancements in leadership behaviour.
Why is this so? According to Shaun Killian, the forum director, there are three main reasons.
1.
Leadership is about what you do, not just what you know. More specifically great
leadership is about what you habitually do. These behaviours are deeply engrained
in who you are, and the idea that you can change them simply by knowing about
leadership is foolish in the extreme.
2.
Traditional management training, including formal academic courses, event style
workshops and professional reading, all work to increase your knowledge but they do
not help you to make sustained changes in your day-to-day leadership behaviour.
Coaching by contrast, focuses on helping you to practice new behaviours within a
safe environment.
3.
The conventional modes of developing leadership are also rooted in what I call ‘point-
in-time learning, where people come along to an event and then leave ‘having being
developed’. Again, while this may increase your knowledge, it does not help you to
develop new skills. Skill-based learning is more like learning a musical instrument, or
developing sporting prowess in that it takes focus, practice and persistence over a
period of time. This is what executive coaching provides.
It is not surprising therefore that executive coaching is becoming so popular, with 1 in 4
senior leaders now using an executive coach. While it may be more expensive than
traditional training, it has an impressive track record of delivering results and a substantial
ROI.
The Australian Leadership Development Centre is an educational organisation committed to
enhancing both the standard of leadership, and leadership development across the country.
Contact:
Shaun Killian (MLead, Med)
shaun@leadershipdevelopment.edu.au
0438 139 719 (not for publication)
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