News Release
30 November 2009
FOR IMMEDIATE RELEASE
NEW BOOK SHOWS SMEs HOW TO PROTECT
THEIR BUSINESS, INCOME AND LIFESTYLE
New book reveals small to medium business owners who attempt to arrange insurance
protection without assistance from a professional insurance advisor put their business,
income and lifestyle at extreme risk.
AS AUSTRALIAN business owners and managers face substantial losses due to under
insurance following the recent bushfires and floods, a new book written by Australian
insurance broker Tony Bourke documents the many significant problems that small to
medium businesses face arranging insurance protection on their own.
“The truth is that every business needs a qualified insurance advisor, preferably a
broker, just as they need an accountant and a solicitor,” say Tony Bourke Director AIIB
Insurance Brokers and author of Risk Your Business, Risk Your Life.
“With the knowledge provided in this book – the first of its kind for SMEs - businesses will
be in a much better position to understand their insurance, and avoid making mistakes
that can cost them their business,” he says.
The peer-reviewed book identifies the key areas where new and existing businesses
often fail.
Risk Your Business, Risk Your Life has been written in an easy-to-read and easy-to-
understand quick reference format that takes the mystery out of the complex area of
insurance for business.
In one chapter, Bourke highlights the trap of under insuring one’s business assets.
He says that business owners need to arrange an Insurance Valuation from a qualified
Valuer to assess all their business assets including buildings, contents, stock and income.
“This could save businesses many thousands of dollars,” he says.
Tony Bourke, who has more than 20 years experience in the insurance industry, says it is
frustrating for him to see business owners and managers repeat the same mistakes.
He says people who read his book will learn how to better arrange their insurance so it
protects their business, their income and their lifestyle. And in doing so, protect their life
and the lives of those they love.
Risk Your Business, Risk Your Life releases December 2. A portion of the profits will raise
funds for Alzheimer's Australia.
Mr Bourke has appeared on Sky Business Channel throughout Australia discussing
insurance topics such as the Victorian “Black Saturday” Bushfires.
For further information, interviews, review copies, and photos, please contact:
Meighan Gleeson
AIIB Insurance Brokers
Phone: 02 49698370
Email: mgleeson@aiib.com.au
NEWS 
