westfield.com
Westfield Holdings Limited ABN 66 001 671 496 Westfield Management Limited ABN 41 001 670 579 AFS
Licence 230329 as responsible entity for Westfield Trust ABN 55 191 750 378 ARSN 090 849 746
Westfield America Management Limited ABN 66 072 780 619 AFS Licence 230324 as responsible entity for
Westfield America Trust ABN 27 374 714 905 ARSN 092 058 449
For further information please contact: Jacqueline Scott +61 2 9358 7997 or+ 61 406 040 339
Page 1 of 2
MEDIA RELEASE
8th October 2010
EMBARGOED UNTIL SUNDAY 10 OCTOBER
“The Westfield Insider – Meet the Finalists”
The first Australian to be paid $100,000 to Shop and Tell
Samnang Sou (NSW), Alyce Cowell (VIC) and Brooke Lowther (QLD) have been shortlisted out of
1450 applicants in Westfield’s national search for Australia’s Savviest Shopper.
The three finalists will take on shopping challenges over the next three weeks in the form of Style
Sessions at selected Westfield centres around the country. They will also post blogs, Facebook updates
and videos on westfield.com.au.
The challenges will be uploaded online at westfield.com.au where the public voting process will
commence from Monday 11 October until Sunday 31 October. Voters can also go into the draw to win
one of ten $5,000 Westfield Gift Cards.
John Batistich, General Manager Marketing, Westfield said that “we were overwhelmed by the calibre of
the Westfield Insider applicants and it was a tough decision to shortlist three finalists. Already there is a
community of Westfield shoppers sharing their tips on Facebook and we will only see this grow when
the Westfield Insider is appointed.”
The search began on the 12th September
with 1,450 ‘savvy shoppers’
applying
for this $100,000 job
opportunity of a lifetime.
The shortlist of applicants underwent a series of interviews to reach the final
three.
The successful
‘Westfield Insider’
will be offered a 12 month position to blog and inform
the online
community about ‘on trend, on budget’ style, product and retail news. They will also lead and reward a
community of shoppers through the Westfield Insider Facebook page.
The Westfield Insider, Australia’s Savviest Shopper,
will be announced on Thursday 4th November on
westfield.com.au
THE FINALISTS
ALYCE COWELL (VIC)
SAMNANG SOU (NSW)
BROOKE LOWTHER (QLD)
westfield.com
Westfield Holdings Limited ABN 66 001 671 496 Westfield Management Limited ABN 41 001 670 579 AFS
Licence 230329 as responsible entity for Westfield Trust ABN 55 191 750 378 ARSN 090 849 746
Westfield America Management Limited ABN 66 072 780 619 AFS Licence 230324 as responsible entity for
Westfield America Trust ABN 27 374 714 905 ARSN 092 058 449
For further information please contact: Jacqueline Scott + 61 2 9358 7997 or 406 040 339
Page 2 of 2
Alyce Cowell (VIC)
-
Has studied Bachelor of Journalism at Griffith University QLD
-
Currently Stylist of the Style Me Studio, Sportsgirl Chadstone
-
Editor-in-Chief, COVET Magazine
Samnang Sou (NSW)
-
Currently studying a Diploma of Fashion and Textile Merchandising at St George TAFE
-
Has worked as a Showroom Manager and Merchandising Consultant, as well as an Assistant
Stylist
Brooke Lowther (QLD)
-
Has studied Event Management, Media, Communications, Marketing, Public Relations, Film
and Screen pre and post production at Griffith University as well as achieved Diplomas in
Journalism and Business Management and Studies
-
Works as a freelance TV Presenter, Show Host and Journalist/ Reporter (Foxtel, TVNZ,
Channel Seven, Southern Cross Ten, Fashion TV)
The Westfield Insider will join the growing blogger community on behalf of Westfield and provide daily
information to a wide community of shoppers. The real benefit is for shoppers themselves who will have
a platform to seek and share the best shopping advice with other shoppers in their local area.
For further information please contact The ARC Factory (02) 9332 4744:
Rose Marie Pengelly rpengelly@arcfactory.com.au / 0405 578 351
Imogen Allen iallen@arcfactory.com.au / 0451 116 577
NEWS 
