MEDIA RELEASE PR36980
AdMob Expands Operations in Asia Pacific to Capitalize on its Leadership Position in Mobile
Advertising
SINGAPORE, Nov. 6 /PRNewswire-Asia-AsiaNet/ --
AdMob, the world's largest and fastest growing mobile advertising platform, today announced it has
expanded its operations in the Asia Pacific region to capitalize on the company's leadership position in the
rapidly growing mobile advertising market. Through its regional headquarters in Singapore, AdMob will support
its customers -- advertisers, agencies, publishers and mobile developers -- in connecting with the growing
number of consumers accessing mobile Web sites and applications on their mobile phones. Research studies
have estimated global revenues for mobile advertising to top US$13 billion by 2013.
"Asia Pacific is a high-growth region for mobile advertising and is already one of AdMob's fastest growing
markets," said Jeff Merkel, Vice President and Managing Director, Asia Pacific and Latin America, AdMob. "By
opening an office in Singapore, AdMob will be able to work closely with customers throughout the region to
break down the barriers to doing business on mobile. Our goal is to make mobile work for advertisers who
want to engage with a targeted audience of consumers and for mobile publishers who need to effectively
monetize their business." AdMob's localized sites for English, Bahasa or Chinese deliver the rich functionality,
detailed targeting options, scalable ad units and robust self-serve capabilities advertisers need. In-depth
analytics and metrics are available to provide detailed evaluation of return on investment to determine the
success of brand outreach and campaigns.
AdMob works with mobile publishers and developers to monetize their mobile Web sites or applications with
advertising. AdMob offers a suite of services for mobile publishers, including Analytics, ad support across
multiple mobile platforms and the ability for developers to reserve a portion of their inventory to serve house
ads. AdMob is committed to giving mobile publishers and developers the control and tools they need to
increase monetization opportunities and in turn grow the mobile ecosystem.
Outside of the United States, India and Indonesia are AdMob's largest markets today, with a combined total
of more than 1 billion requests in September 2009. AdMob has seen iPhone usage explode in advanced
markets such as Australia, Singapore, and Hong Kong. In Australia alone, AdMob receives more than 100
million ad requests per month on the iPhone and reaches more than one million unique users.
Contact:
Sonya Madeira Stamp
Tel: +65-6223-8729
Email: sonya.madeira@ricecomms.com
SOURCE: AdMob
NEWS 
