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Communications
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MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMANS BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
Book launch: Building brand authenticity
The RMIT University School of Economics, Finance and Marketing invites
you to the launch of Professor Michael Beverland’s new book, Building
Brand Authenticity.
The projection of authenticity is one of the key pillars of marketing. Research
reveals that consumers seek authenticity through the brands they choose.
Based on extensive research with consumers and brand managers this book offers
seven guiding principles for building brand authenticity.
Please join us for refreshments and the opportunity to meet the author.
DATE:
Wednesday, 11 November
LOCATION:
RMIT Info Corner, 330 Swanston Street
(corner La Trobe Street), Melbourne
TIME:
6pm - 7.30pm
For interviews or comment: Professor Michael Beverland, (03) 9925 1475.
For general media enquiries, Media and Communications Coordinator, RMIT
College of Business, Ainslie Goodall, (03) 9925 1307 or 0407 904 929.
10 November, 2009
NEWS 
