Book Launch: Building Brand Authenticity

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10th November 2009, 11:00am - Views: 1168





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MELBOURNE

BRUNSWICK

BUNDOORA 

FISHERMANS BEND

POINT COOK

HAMILTON

  HO CHI MINH CITY

HANOI



Book launch: Building brand authenticity 


The RMIT University School of Economics, Finance and Marketing invites

you to the launch of Professor Michael Beverland’s new book, Building

Brand Authenticity.


The projection of authenticity is one of the key pillars of marketing. Research

reveals that consumers seek authenticity through the brands they choose. 


Based on extensive research with consumers and brand managers this book offers

seven guiding principles for building brand authenticity.


Please join us for refreshments and the opportunity to meet the author. 



DATE:

Wednesday, 11 November 

LOCATION:

RMIT Info Corner, 330 Swanston Street

(corner La Trobe Street), Melbourne

TIME:

6pm - 7.30pm



For more information visit www.rmit.edu.au/bus/events/beverland 


For interviews or comment: Professor Michael Beverland, (03) 9925 1475.


For general media enquiries, Media and Communications Coordinator, RMIT

College of Business, Ainslie Goodall, (03) 9925 1307 or 0407 904 929.

10 November, 2009   






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