MEDIA
RELEASE
Media and
Communications
Tel. +61 3 9925 3176
Fax +61 3 9662 2739
MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMAN’S BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
Boost your creativity with an RMIT advertising upgrade
Looking for the best and brightest graduates for your advertising agency? Why not
upgrade your “software” to the RMIT 08 Advertising - Creative Suite (Graduate
Edition).
The RMIT 08 Advertising - Creative Suite is an inventive promotion designed to
showcase the work of graduating students from RMIT University’s Bachelor of
Applied Communication (Advertising - Creative) program.
Student Xi Qi Ng, part of the team who created the suite, said the digital promotion
was being sent to agencies around Australia and the region.
“We realised that other than holding an end-of-year exhibition, there was nothing
else that would help give new RMIT graduates real exposure to the advertising
industry,” Ms Ng said.
“We came up with the idea of offering agencies a ‘software upgrade’.
“Upgrades are usually linked with increased capabilities and greater productivity,
just like hiring RMIT graduates.
“Linking the benefits of software upgrades to the latest crop of creative and
imaginative graduates from RMIT’s advertising programs was a perfect match.”
With tongue firmly in cheek, the suite includes a host of features such as Intuitive
Voice Command Interface (“simply lean over and holler what needs to be done,
then sit back and enjoy a cuppa while the work is completed”) and a Brand New
Idea Generator Tool (“capable of taking in briefs through either the Holler Heuristics
interface or the Visual Scan function”).
The team of international students, which also included Maris Janepanich,
Christopher Koo and RenKai Gwee, produced the promotion as part of a final-year
project with sponsorship from Complete Colour Printing, AA Duplication and Green
Clover.
The digital compilation includes examples of work and contact information for all
students graduating in 2008 from the Bachelor of Communication (Advertising –
Creative) program, which prepares students for a stimulating career on the creative,
planning and management side of the global advertising industry.
For interviews: Xi Qi Ng, +61 413 409 228 or +65 9112 9142.
For program information: Jill Powell, Program Co-ordinator, +61 (3) 9925 2581.
For general media enquiries: RMIT University Media and Communications,
Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.
17 November, 2008
NEWS 
