Boost Your Creativity With An Rmit Advertising Upgrade

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17th November 2008, 11:28am - Views: 1146





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Media and

Communications


Tel. +61 3 9925 3176

Fax +61 3 9662 2739





View RMIT media releases and find experts: www.rmit.edu.au/newsroom


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Boost your creativity with an RMIT advertising upgrade


Looking for the best and brightest graduates for your advertising agency? Why not

upgrade your “software” to the RMIT 08 Advertising - Creative Suite (Graduate

Edition).


The RMIT 08 Advertising - Creative Suite is an inventive promotion designed to

showcase the work of graduating students from RMIT University’s Bachelor of

Applied Communication (Advertising - Creative) program.


Student Xi Qi Ng, part of the team who created the suite, said the digital promotion

was being sent to agencies around Australia and the region.


“We realised that other than holding an end-of-year exhibition, there was nothing

else that would help give new RMIT graduates real exposure to the advertising

industry,” Ms Ng said.


“We came up with the idea of offering agencies a ‘software upgrade’.


“Upgrades are usually linked with increased capabilities and greater productivity,

just like hiring RMIT graduates.


“Linking the benefits of software upgrades to the latest crop of creative and

imaginative graduates from RMIT’s advertising programs was a perfect match.”


With tongue firmly in cheek, the suite includes a host of features such as Intuitive

Voice Command Interface (“simply lean over and holler what needs to be done,

then sit back and enjoy a cuppa while the work is completed”) and a Brand New

Idea Generator Tool (“capable of taking in briefs through either the Holler Heuristics

interface or the Visual Scan function”).


The team of international students, which also included Maris Janepanich,

Christopher Koo and RenKai Gwee, produced the promotion as part of a final-year

project with sponsorship from Complete Colour Printing, AA Duplication and Green

Clover.


The digital compilation includes examples of work and contact information for all

students graduating in 2008 from the Bachelor of Communication (Advertising –

Creative) program, which prepares students for a stimulating career on the creative,

planning and management side of the global advertising industry.




For interviews: Xi Qi Ng, +61 413 409 228 or +65 9112 9142.


For program information: Jill Powell, Program Co-ordinator, +61 (3) 9925 2581.


For general media enquiries: RMIT University Media and Communications,

Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.

17 November, 2008






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