Building Brands Through Innovation: Seminar

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17th September 2009, 12:41pm - Views: 1342





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Building brands through innovation: seminar


One of the world’s foremost innovation researchers, Erik-Jan Hultink, will be the

keynote speaker at a seminar next month hosted by RMIT University.


Professor Hultink was recently ranked number six in the list of the World’s Top

Innovation Management Scholars.


The Professor of New Product Marketing in the Faculty of Industrial Design

Engineering at Delft University of Technology, the Netherlands, he will join three

other innovation and branding experts at the seminar. 


Other speakers presented by the RMIT School of Economics, Finance and

Marketing at the seminar on Friday, 2 October include:



Alban Savage, Head of New Product Industrialisation, Cochlear



Erminio Putignano, Managing Director, FutureBrand (IPG), Australia



Professor Michael Beverland, Professor of Marketing, School of Economics,

Finance and Marketing, RMIT 


What: “Building brands through innovation” Breakfast Seminar

When: 7.00am 9.30am, Friday, 2 October

Where: ZINC at Federation Square

Cost: Business $70.00, RMIT alumni/staff $65.00, students/unwaged $55.00,

efmsa members $50.00

Bookings: Download the registration form at www.rmit.edu.au/bus/events/brand  

Registration closes 28 September


For interviews: Professor Erik-Jan Hultink, H.J.Hultink@tudelft.nl 


For general media enquiries: RMIT University College of Business, Ainslie

Goodall, (03) 9925 1307.

17 September, 2009   






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