CHEAPHOTELS.COM.AU OFFERS $1M TO ADVERTISE ON SYDNEY OPERA
HOUSE SAILS
Sydney Opera House Trust rejects offer
SYDNEY – 28 October 2009 -
Leading online hotel booking site CheapHotels.com.au
offered the Sydney Opera House Trust $1 million to project its logo and brand name on
the iconic sails for just one week.
The Sydney Opera House Trust declined to accept the offer.
Braden Yuill, CEO of CheapHotels.com.au said the offer was very serious. “The Opera
House Trust lost $19.6M last year, that’s a direct cost to taxpayers. Our offer goes some
way to stemming the losses and provides easy income to the Trust.” Mr. Yuill went on to
add, “Of course, it would be a major coup for our brand to appear on Australia’s most
famous tourist attraction.”
“Public buildings all over the world accept advertising in exchange for revenue. Indeed,
most events in the Opera House are sponsored. We don’t see any reason why this can’t
be extended to projecting a company logo on the sails,” said Mr Yuill.
Advertising on public buildings is not new. According to Wikipedia’s entry on the Eiffel
Tower, illuminated signs for Citroen adorned three of the tower's four sides as far back
as 1925, making it the tallest advertising space in the world at the time.
CheapHotels.com.au wanted to project its logo and a picture of a large yellow gorilla,
the company mascot, on the city side of the largest sail. Mr. Yuill stated “We are a hotel
booking site and we are trying to reach out to tourists and Sydney residents. We can
think of no better way to get our message out.”
About CheapHotels.com.au
Cheaphotels.com.au is dedicated to bringing customers reduced rates on hotels
throughout Australia and the world. Our network reaches more than 90,000 hotels
worldwide, bringing savings of up to 75% off regular room rates. We also remove all
unnecessary fees from the equation: no booking, cancellation or change fees, ever!
For further information, please contact:
Indya Talbot
Marketing Director
Tel. 0402 507 740
Email: indya@cheaphotels.com.au
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