Cheaphotels.com.au Offers $1m To Advertise On Sydney Opera House Sails

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2nd November 2009, 05:44pm - Views: 1033





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CHEAPHOTELS.COM.AU OFFERS $1M TO ADVERTISE ON SYDNEY OPERA

HOUSE SAILS

Sydney Opera House Trust rejects offer

SYDNEY – 2nd November 2009 - Leading online hotel booking site

CheapHotels.com.au offered the Sydney Opera House Trust $1 million to project its

logo and brand name on the iconic sails for just one week.

The Sydney Opera House Trust declined to accept the offer.

Braden Yuill, CEO of CheapHotels.com.au said the offer was very serious. “The Opera

House Trust lost $19.6M last year, that’s a direct cost to taxpayers. Our offer goes some

way to stemming the losses and provides easy income to the Trust.” Mr. Yuill went on to

add, “Of course, it would be a major coup for our brand to appear on Australia’s most

famous tourist attraction.”

“Public buildings all over the world accept advertising in exchange for revenue. Indeed,

most events in the Opera House are sponsored. We don’t see any reason why this can’t

be extended to projecting a company logo on the sails,” said Mr Yuill.

Advertising on public buildings is not new. According to Wikipedia’s entry on the Eiffel

Tower, illuminated signs for Citroen adorned three of the tower's four sides as far back

as 1925, making it the tallest advertising space in the world at the time.

CheapHotels.com.au wanted to project its logo and a picture of a large yellow gorilla,

the company mascot, on the city side of the largest sail. Mr. Yuill stated “We are a hotel

booking site and we are trying to reach out to tourists and Sydney residents. We can

think of no better way to get our message out.”

About CheapHotels.com.au

Cheaphotels.com.au is dedicated to bringing customers reduced rates on hotels

throughout Australia and the world.  Our network reaches more than 90,000 hotels

worldwide, bringing savings of up to 75% off regular room rates. We also remove all

unnecessary fees from the equation: no booking, cancellation or change fees, ever! 


For further information, please contact:


Indya Talbot

Marketing Director

Tel. 0402 507 740

Email: indya@cheaphotels.com.au







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