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MELBOURNE
BRUNSWICK
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FISHERMANS BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
–
Expert comment on ANZ’s new brand –
ANZ Bank has unveiled a new logo, to be backed by a $15 million marketing blitz.
The bank will begin selling the new brand this weekend through a wide-ranging
television, billboard and newspaper advertising campaign in Australia, New
Zealand and Asia.
RMIT University’s Professor Michael Beverland is an expert on marketing, brand
management and consumer behaviour.
Professor Beverland is a regular media commentator on marketing and branding
issues.
He is the co-author of Memorable Customer Experiences (Gower, 2009) and Why
Women Shop (Wiley, 2005).
Professor Beverland is available for interview before 1pm and after 2pm today on
the ANZ rebrand.
For interviews: RMIT University’s Professor Michael Beverland, (03) 9925
1475 or 0416 102 492.
For general media enquiries: RMIT University Communications, Gosia
Kaszubska, (03) 9925 3176 or 0417 510 735.
23 October, 2009
NEWS 
