GroupM and Consilient form Alliance to Expand Mobile Email Advertising in Asia
Pacific
SINGAPORE and ST. JOHN'S, NL, April 10 /CNW-AsiaNet/ --
Consilient, the mobile software developer and GSMA top Mobile Innovation winner for 2007,
today announced a business alliance with GroupM, the leading global media investment
management operation. The alliance will see both companies collaborating to grow the mobile
advertising market with a particular focus on advertising in push email. GroupM is the parent
company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and MindShare.
Emmanuel Allix, GroupM Asia Pacific Technology Development Director said, "Mobile advertising
is a powerful medium that when properly harnessed, can completely revolutionize the advertising
industry. As mobile becomes a strategic direction for our company, GroupM continues to forge
mutually-beneficial alliances with leading, innovative companies like Consilient. We believe that
Consilient's consumer mobile email technology has unlimited potential for targeted reach on mobile
phones and we plan to move aggressively in this direction," Allix added.
The alliance will enable both companies to cross promote their services and offerings to clients,
end-users and mobile operators throughout Asia Pacific. GroupM will promote Consilient's
Push(TM) email advertising service as an advertising channel to their agencies in the region.
Consilient will provide support and preferred access for GroupM's clients within their Push
advertising service which is commercially available through leading mobile operators in Asia Pacific.
Consilient's popular mobile email service, Push(TM), allows mobile operators to run a completely
free advertising-funded consumer mobile email service. Both the service subscription fee and
GPRS data charges are paid by advertisers, enabling consumers to access mobile email for free.
Consilient's mobile advertising server, AdSpotz(TM) delivers targeted advertising in push email
services in addition to other popular platforms such as the mobile internet. SingTel in Singapore,
AIS in Thailand, Telkomsel in Indonesia, Maxis in Malaysia and Globe in The Philippines have all
chosen Consilient's Push messaging software as their preferred mobile solution.
"Working with GroupM will enable Consilient to accelerate our growth in Southeast Asia, a key
market for us," said Trevor Adey, Consilient CEO. "Our agreements with Asia's leading mobile
operators and the unique advertising channel we offer will ensure that GroupM's clients remain top
performers in their respective markets," Adey added.
The formal cooperation agreement between both companies covers the Asia Pacific region -
including, Malaysia, Thailand, Korea, China, Philippines, Hong Kong, Australia, Taiwan, Japan,
India, Vietnam and Indonesia.
GroupM is a leading media investment operation with a total worldwide market share of 17.5 per
cent. RECMA projected the company had worldwide billings of US$60.51bn in 2006. It has a global
presence with 402 offices in 81 countries.
About Consilient(R)
Consilient is a developer of mobile advertising and messaging software with offices in Singapore
and Canada. Consilient was named the overall Mobile Innovation GSMA award winner for 2007 at
the Asia Mobile Awards in Macau. Consilient's mobile advertising engine and push messaging
software also won the "Most Innovative Consumer Application or Service" category at the GSMA
SOURCE: Consilient
CONTACT: Media Contacts:
Consilient:
Libby Carew,
Director of Marketing,
1-709-757-3425 or
1-709-749-4556,
Libby_Carew@consilient.com;
GroupM:
Emmanuel Allix,
Regional Technology Director,
+65 6232 5449,
Emmanuel.Allix@groupm.com
NEWS 
