Heattech - The Warm-up And Stay-warm Range Of Wear Global Try It Campaign

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16th October 2008, 11:57pm - Views: 1567





Business Marketing UNIQLO CO., LTD. 1 image

Business Marketing UNIQLO CO., LTD. 2 image





MEDIA RELEASE PR32250


HEATTECH - The Warm-up and Stay-warm Range of Wear  Global Try It Campaign


TOKYO, Oct. 16/Kyodo JBN-AsiaNet/--


DEMONSTRATION EVENT - UNIQLO TRY-

HEATTECH - the warm-up and stay-warm range of wear

Global Try It Campaign

- 1,000 consumers, 100 media representatives will be given a free HEATTECH trial

kit-


In the second of its UNIQLO TRY programs, UNIQLO is conducting a Global Try It

Campaign for HEATTECH - try out both the "heat creation function" that absorbs

moisture evaporating from the body and turns it into heat energy, and the

"insulation function" that prevents the heat from escaping. We are launching an

entry website which will invite consumers and media representatives from around

the world to apply for the trial.

(Deadline for kit applications - midnight on October 26, 2008, Japan time).

UNIQLO TRY is a user participatory program where customers actively express

their views on the website about how comfortable they felt or how they did when

actually wearing UNIQLO products. In this second round, we will be expanding the

reach of the program to cover the whole world. All those who would like to try

out the HEATTECH heat creation and insulation functions, read on...



(1) Presenting free HEATTECH trial kits to 1,000 global consumers


We will distribute HEATTECH trial kits to 1,000 applicants from anywhere in  the

world. 

We will share the experience of people trying the products all over the world by

getting participants to post their impressions along with video (pictures) of

both before and after putting on the clothing.




(2)Distributing of free HEATTECH trial kits to the world's media


We would very much like anyone from the media keen to experience HEATTECH warmth

to try it out, so we will be giving out HEATTECH media trial kits (10 sets in

each kit) to 100 media representatives and organizations.


Application site for the media: URL >>> http://www.uniqlo.com/try2/media.html


We are aiming to spread HEATTECH brand recognition by conducting these

activities. We will release all the experience and information posted by our

participants for the world to see on our UNIQLO TRY website which is set for

launch towards the end of November. The site will also offer a corner which

introduces news and issues for discussion concerning HEATTECH which have come up

either on the website or in blogs.

All of those who take part in the project posting their views and video

(pictures) of themselves actually wearing the HEATTECH clothes will be eligible

for our draw with the first prize being a tour of Japan to experience Japanese

technology. We eagerly await the honest opinions and impressions of people from

around the world on our HEATTECH range of which we are very proud.



Business Marketing UNIQLO CO., LTD. 3 image

--Campaign Outline--

(1) Global Try It Campaign for 1,000 consumers from around the world

(Deadline for kit applications: midnight October 26, 2008, Japan time)

We will distribute free of charge HEATTECH trial kits to 1,000 consumers from

among the general public. The participants will be selected from among those who

applied through the UNIQLO TRY entry site below.

URL: http://www.uniqlo.com/try2


1. If we receive a large number of applications, we will select participants

    by means of a random draw.

2. There will be no formal announcement of results but a kit will be 

   dispatched to successful applicants.

3. The kits will be sent out from the end of October onwards.


(2) Presenting HEATTECH media trial kits to 100 media representatives or

organizations from around the world

(Deadline for kit applications: midnight October 26, 2008, Japan time)

We will send HEATTECH media trial kits (10 sets each) to those among the media

who express interest in trying out HEATTECH products firsthand. Media members or

representatives, please apply through the URL below:

URL: http://www.uniqlo.com/try2/media.html 


1. If we receive a large number of applications, we will select participants by

means of a random draw.

2. There will be no formal announcement of results but a kit will be 

   dispatched to successful applicants.

3. The kits will be sent out from the end of October onwards.


--What is HEATTECH?--


1.Functional wear that offers both a "heat generation function" which absorbs

moisture evaporated from the body and turns it into heat energy, and an

"insulation function" which prevents the heat escaping.

2.Products with a proven track record - approximately 20 million items sold in

the autumn/winter 2007 season in Japan.

3.Clothing that can boast functionality with a slim and soft feel. Clothing that

you can wear in a variety of ways thanks to our plentiful range of colors and

designs.


--HEATTECH Trial Kit--


Packages containing the HEATTECH trial kits to be distributed for this campaign

are designed by Kashiwa Sato's creative agency SAMURAI. The design concept is

“Japan Technology”. The HEATTECH trial kits contain the following:


1.Men's kit: 

1 long-sleeved HEATTECH crew-neck close-fitting top, 1 pair of HEATTECH tights.


2.Women's kit:

1 long-sleeved HEATTECH turtleneck close-fitting top, 1 pair of HEATTECH 

tights. 

*Contents may differ slightly depending on location.


(3) Japan Technology Tour lottery prize

We will invite one winner selected by lottery from among those participants who

posted their impressions along with video (pictures) of themselves before wearing

and wearing HEATTECH products within the required timeframe. The winner will be

invited to a tour of Japan to experience "Japan Technology". Please check out the

campaign site (opening in a few days) for more details. 

(Deadline for participants to register interest in the tour: midnight, December

7, 2008, Japan time).


--What is "UNIQLO" ?--


Business Marketing UNIQLO CO., LTD. 4 image

-The Evolution of a Global Brand


The first UNIQLO store opened its doors in June 1984. We proved the success of

an SPA manufacturer/retailer model controlling the entire process from product

planning, production, distribution and marketing. UNIQLO enjoyed superb growth by

providing high-quality casual wear at remarkably low prices.

Our business expanded significantly on the back of a boom in our fleece products

in 1998. Following a subsequent period of reduced revenue and profit, UNIQLO once

again generated healthy rises in both revenue and profit in 2004. Our sales have

risen favorably ever since thanks to our committed policy on store network

expansion and our aggressive store review and renewal.

We now have a network of over 780 stores in Japan and we are currently looking

to boost the UNIQLO appeal through the development of more large-format stores

with shop floor space of 1650 sqm and 3300 sqm.

In the area of product development, we established a global R&D system in the

fall of 2005. With bases in Tokyo, New York, Paris and Milan, we seek to catch

local trends early and incorporate them in our product development and design.

On the international stage, our global flagship New York SOHO store was opened in

November 2006 and has proved a great success. We are looking to evolve UNIQLO

into a global brand centered around the New York SOHO store.

For more details on corporate development, please go to the FAST RETAILING



-Comparison with Major Global Specialty Clothing Retailers


UNIQLO accounts for roughly 90% of total sales at the FAST RETAILING holding

company. FAST RETAILING is clearly in the top class if you compare its scale of

sales with that of other specialty clothing retailers from around the world.



Company Name       Country     End of        Sales(billion yen)

(Flagship Brand)               Fiscal Year


GAP                USA         Jan. 2007     1,851

INDITEX(ZARA)      Spain       Jan. 2007     1,299

Limited Brands     USA         Jan. 2007     1,238

Hennes & Mauritz   Sweden      Nov. 2006     1,155

NEXT               UK          Jan. 2007       767

Liz Claiborne      USA         Dec. 2006       579

FAST RETAILING     Japan       Aug. 2007       525

(UNIQLO)

Polo Ralph Lauren  USA         Mar. 2007       499

Esplit             Hong Kong   Jun. 2007       441

Abercrombie&Fitch  USA         Jan. 2007       385


Source: Compiled from the annual reports of the companies listed above.

Figures calculated in yen using August 31, 2007 foreign exchange rates.



Source:  UNIQLO CO., LTD.


Contact:

  Junichi Yagura, Yoshitada Hirobe

  BILCOM, Inc.

  Phone: +81-3-5766-8411

  Fax: +81-3-5766-8419

  E-mail: bil-press@bil.jp



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