MEDIA RELEASE PR37349
Honest Beauty Blog By HBA Global Expo Spotlights Breakout Brands
NEW YORK, Dec. 2 /PRNewswire-AsiaNet/ --
Emerging brands will be a key feature of the HBA Global Expo Honest Beauty blog. Every month. Mary Palmieri,
the editor of Honest Beauty, will select an up-and-coming beauty product that has unique attributes and efficacy as
well as a compelling background story.
"Since I started penning Honest Beauty, I've come across so many unique products that aren't being pushed by
major marketing and promotional campaigns. These products are authentic and have amazing development
stories," said Ms. Palmieri. "By platforming them on the HBA Honest Beauty blog, I hope that these products get
the recognition they deserve.
Expo & Conference, taking place September 28-30, 2010 at the Javits Center in New York, New York, is the largest
product development event for the entire beauty community including the cosmetics, fragrance, skin care, personal
care and naturals markets.
The HBA Global website features worldwide suppliers, educational content, industry resources, and event
highlights. In addition, The Honest Beauty blog is distributed via e-mail to more than 50,000 opt-in beauty
professionals including product development teams from major brand manufacturers including Avon, COTY, Estee
Lauder, Johnson & Johnson, L'Oreal, Procter & Gamble, and Unilever. International industry suppliers, media,
academics, and market analysts also receive the blog.
Every month, a new breakout brand will be selected for its honestly effective product line, standout attributes as
well as company background and philosophy including unique packaging, philanthropy and special ingredients.
En Pointe Skin Solutions by Dr. Christine Rodgers, was October's Breakout Brand in honor of Breast Cancer
Awareness Month. As a breast cancer survivor and celebrated plastic surgeon, Dr. Rodgers has intimate
knowledge of the common skin and body problems that develop with aging, cancer treatment, cancer recovery, and
hormone-related conditions. Having worked with countless patients, studying the skin for years, Dr. Rodgers
developed En Pointe Skin Solutions to focus not just on the skin's surface, but also the skin's composition.
The Beauty Way" philosophy emphasizing the need for harmony between people, nature, land, and the spiritual
world. Besides using only natural, food grade preservatives in its formulation, Navajo Skincare is also an official
partner with Navajo Nation and they donate substantial portions of their profits for the benefit of the Navajo People.
Companies interested in submitting their products for review by the Honest Beauty blog can contact Mary
Palmeiri at mpalmieri@hbaexpo.com or by calling 212-600-3033.
For more information on HBA Global Events and to sign up to receive the Honest Beauty blog go to
Contact: Annie Scully, 845-368-0608, ascully@hbaexpo.com
SOURCE: HBA Global Expo
CONTACT: Annie Scully,
+1-845-368-0608,
ascully@hbaexpo.com
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