MEDIA
RELEASE
University
Communications
View RMIT media
releases and
find experts:
rmit.edu.au/newsroom
MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMANS BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
I’m with the band: marketing for music managers
The reality of the music industry is nothing like the instant stardom of reality TV and
getting the exposure needed to create a viable music business is a challenge.
That’s why RMIT University is running a weekend short course on band
management and marketing.
Natalie McKenna, a singer/songwriter and RMIT manager who teaches in the
Diploma Music Industry (Audio Production), will show students how to promote
themselves in the music industry.
The course, which runs on 28 and 29 November in central Melbourne, will cover
topics like how to get a gig, distribute and market an EP, what to include in a press
kit and how to get a management, recording, distribution or publishing deal.
Ms McKenna said: “The rise of social networking sites like twitter and MySpace
has made it possible for musicians to achieve success through an online presence.
“I have been trialling twitter, MySpace, Blackboard and blogs in the Diploma of
Music Industry (Audio Production) and Diploma Creative Industries programs this
year, as the students are preparing to work in industries where the use of social
networking sites is an important part of building personal brand.
“The music industry is highly competitive and success can depend on having great
music, an appropriate image, and a strong online presence,” Ms McKenna said.
The weekend course can be completed as a short course or, if a student chooses
to complete a number of assessments, a Unit of Competency can be awarded that
allows credit towards a full qualification with further training.
To follow Ms McKenna and receive tips on how to navigate the music industry, go
For more information: Natalie McKenna, (03) 9925 4671.
For general media enquiries: RMIT University Communications, David Glanz,
(03) 9925 2807 or 0438 547 723.
20 November, 2009
NEWS 
