Interwoven Announces Immediate Availability of Interwoven Optimost in Asia-
Pacific Region
SAN JOSE, Calif., April 7 /PRNewswire-AsiaNet/ --
Website Testing and Optimization Solution to Help High-Growth Asia-Pacific
Companies Maximize Online Business Performance
Interwoven, Inc., (Nasdaq: IWOV), a global leader in content management solutions, today
announced that it is now offering the recently acquired Optimost real-time multivariable testing and
Website optimization capabilities to the Asia-Pacific (APAC) region. The Interwoven Optimost
Website optimization solution allows online marketers to get more from their existing customer
acquisition and Website investments by maximizing online conversion rates.
As APAC economies continue to experience strong growth, and regional consumers spend
increasingly more time online, businesses in the region are investing heavily to transform their
online presence. To optimize the impact of each online experience, marketers need to test and
target content throughout their online marketing efforts to increase online conversions and
customer engagement while managing marketing costs.
The Interwoven Optimost Website optimization solution offers the sophistication, flexibility, and
expertise required to help marketers maximize their online investments. The solution identifies the
most compelling combination of Web content and design by exposing different combinations of
online content elements to different visitors and then measuring visitors' actions.
As part of this announcement, Interwoven also will be growing its network of Interwoven Optimost
service specialists, and will be expanding its Interwoven Optimost certification process to APAC
interactive marketing firms.
The release of the Interwoven Multivariable Optimization solution, powered by Interwoven
Optimost, builds on Interwoven's strong presence in the region with its large installed base of
content management customers. Interwoven has helped well-known regional brands create, deliver
and optimize content, including companies such as Cathay Pacific Airways, Chunghwa Telecom,
ICICI Bank, Hong Kong Trade and Development Council, HFDC Bank, New Zealand Trade and
Enterprise, and Qantas Airways.
"The tremendous economic growth in our region has significantly increased the number of
consumers on the Internet," said Sanjay Aurora, vice president of APAC operations at Interwoven.
"We are excited to bring the Interwoven Multivariable Optimization to APAC to help companies
unlock the potential of their online strategies. This launch is part of an ongoing campaign to educate
companies in the region on how Interwoven can help them leverage the power of the Web to
strengthen their brand and drive revenue growth online."
Interwoven also will be conducting a series of local events to share best practices and to educate
enterprises, partners, and interactive services firms on how the Interwoven Optimost Website
optimization solution can help engage and convert online visitors. For more information, go to
About Interwoven
Interwoven is a global leader in content management solutions.
Interwoven's software and services enable organizations to maximize online business performance
and organize, find, and govern business content.
Interwoven solutions unlock the value of content by delivering the right content to the right person in
the right context at the right time. Over 4,200 of the world's leading companies, professional
services firms, and governments have chosen Interwoven, including adidas, Airbus, Avaya, BT,
Cisco, Citi, Delta Air Lines, DLA Piper, FedEx, Grant Thornton, Hilton Hotels, Hong Kong
Trade and Development Council, HSBC, LexisNexis, MasterCard, Microsoft, Samsung, Shell,
Qantas Airways, Tesco, Virgin Mobile, and White & Case. Over 20,000 developers and over 300
partners enrich and extend Interwoven's offerings. To learn more about Interwoven, please visit
SOURCE Interwoven, Inc.
CONTACT: Danielle Hamel of Interwoven, Inc.,
+1-408-953-7251,
dhamel@interwoven.com/
PRN Photo Desk, photodesk@prnewswire.com/
(IWOV)
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