PRESS RELAESE
3rd June 2008
Local agency wins global launch for Suzuki
In a huge coup, local Melbourne agency, The Sanford Partnership, has won a
world-wide pitch to develop a global TV campaign to launch a new Suzuki
vehicle.
The agency competed against over 20 international agencies on the Suzuki
advertising and marketing roster and will develop a 30, 60 and 3 minute
campaign that will run in over 30 countries.
Tony Devers, General Manager, Automobiles, Suzuki Australia said:
“Suzuki is Australia’s fastest growing global car company and experiencing
unprecedented growth around the world. The launch of the new vehicle is an
important element in our future growth. The Sanford Partnership has
produced outstanding results for Suzuki Australia, and it is pleasing that they
have been recognized by Suzuki Head Office.”
Graeme Sanford, Managing Director of The Sanford Partnership said:
“This is a great opportunity for us. It is very gratifying to know we can
successfully compete against local agencies and the biggest and best
agencies overseas.”
Sanford Partnership Creative Director Matt Burgess said:
“I think it demonstrates that we really understand the Suzuki brand and where
it is going. We’re extremely excited and looking forward to producing a world-
class campaign.”
The campaign is due to launch in Australia and internationally in August
2008.
Contact : Graeme Sanford 03 96965432 or gsanford@tspa.com.au
Tony Devers 03 99315500 or tony_devers@suzuki.com.au
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