Mobile Advertising Campaign Brings Interactive Ads To Phones Across Thailand

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5th June 2008, 02:19pm - Views: 1203

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Mobile Advertising Campaign Brings Interactive Ads to Phones across Thailand

BANGKOK, June 5 /CNW-AsiaNet/ --


     Warner Music(C), Sony(R), Paramount Pictures(TM) and Disney(C) Launch Mobile Advertising

Campaigns using Award-Winning Software from Consilient(R)

     Paramount Pictures' big screen adaptation of the legendary super hero Iron Man is coming to

cell phones across Thailand in the form of an interactive mobile advertising campaign. Thailand's

largest GSM mobile operator, Advanced Info Service (AIS), is running visually-striking ads for

Paramount's blockbuster movie Iron Man that turn into the action-packed game people can play on

their phones.

     AIS is using Consilient's AdSpotz(TM) software to display the interactive ads on their popular

mobile website, MobileLife. Other prominent advertisers running mobile campaigns with the Thai

mobile operator include Warner Music, mTouche, Sony Music, Shinee and Disney.

     More than 18 million people visit MobileLife each day on their phones making it a desirable

channel for advertisers in Thailand. The all-in-one mobile site provides news, weather, sports and

sign-up information for new services and promotions from the mobile operator. Customers can also

download games, ringtones and wallpapers onto their phones from the site which can be accessed

     The ads appear at the top of the MobileLife page and refresh whenever a new WAP page is

opened. Consilient's AdSpotz service is delivering an average of 600,000 impressions per day or 18

million impressions per month on MobileLife. The campaigns are averaging a 10% click through

rate. (In comparison, most internet campaigns that achieve a click through rate of 3-4% are

considered successful.)

     "We're on track to deliver more than 20 million impressions per month for AIS, which is an

exceptional success rate for mobile advertising," said Trevor Adey, CEO of Consilient. "When you

consider the stability of our AdSpotz server and the load it is capable of handling, our advertisers

and carriers are very pleased with its performance," Adey added. "We will be moving aggressively

to commercially implement this technology with mobile operators in Southeast Asia."

     AdSpotz from Consilient

     AdSpotz(TM) is carrier-grade mobile software that delivers advertising on mobile phones

including banner, text and animated full-screen ads. The server is capable of delivering 50 ads per

second with a timeout of less than one second. Advertisers can control their mobile campaigns

through an easy-to-use management interface that allows them to start and stop campaigns at any

time. Advertisers can also generate real-time reports on the status of their campaigns.

     Consilient's AdSpotz software won the top Mobile Innovation GSMA Asia Award in 2007, in

addition to winning the "Most Innovative Consumer Application or Service" category. For more

information, go to

     About AIS

Business Marketing Consilient 2 image

     Advanced Info Service PLC is Thailand's largest GSM mobile phone operator with 23 million

customers as of 2007. Founded in March 1990 and acquiring Shinawatra Paging in June 1992, the

highly profitable company is controlled by the Shin Corporation, headed by Temasek Holdings, a

Singapore government owned agency. For more information, go to

     The Consilient families of related marks, images and symbols are the exclusive properties and

trademarks or registered trademarks of Consilient Technologies Corporation. All other brands,

product names, company names, trademarks and service marks are the properties of their

respective owners.

  SOURCE:  Consilient 


CONTACT:  Libby Carew, 


           +1 (709) 757-3425,

           mobile: +1 (709) 749-4556, 



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