Mobile Advertising Campaign Brings Interactive Ads to Phones across Thailand
BANGKOK, June 5 /CNW-AsiaNet/ --
Warner Music(C), Sony(R), Paramount Pictures(TM) and Disney(C) Launch Mobile Advertising
Campaigns using Award-Winning Software from Consilient(R)
Paramount Pictures' big screen adaptation of the legendary super hero Iron Man is coming to
cell phones across Thailand in the form of an interactive mobile advertising campaign. Thailand's
largest GSM mobile operator, Advanced Info Service (AIS), is running visually-striking ads for
Paramount's blockbuster movie Iron Man that turn into the action-packed game people can play on
their phones.
AIS is using Consilient's AdSpotz(TM) software to display the interactive ads on their popular
mobile website, MobileLife. Other prominent advertisers running mobile campaigns with the Thai
mobile operator include Warner Music, mTouche, Sony Music, Shinee and Disney.
More than 18 million people visit MobileLife each day on their phones making it a desirable
channel for advertisers in Thailand. The all-in-one mobile site provides news, weather, sports and
sign-up information for new services and promotions from the mobile operator. Customers can also
download games, ringtones and wallpapers onto their phones from the site which can be accessed
The ads appear at the top of the MobileLife page and refresh whenever a new WAP page is
opened. Consilient's AdSpotz service is delivering an average of 600,000 impressions per day or 18
million impressions per month on MobileLife. The campaigns are averaging a 10% click through
rate. (In comparison, most internet campaigns that achieve a click through rate of 3-4% are
considered successful.)
"We're on track to deliver more than 20 million impressions per month for AIS, which is an
exceptional success rate for mobile advertising," said Trevor Adey, CEO of Consilient. "When you
consider the stability of our AdSpotz server and the load it is capable of handling, our advertisers
and carriers are very pleased with its performance," Adey added. "We will be moving aggressively
to commercially implement this technology with mobile operators in Southeast Asia."
AdSpotz from Consilient
AdSpotz(TM) is carrier-grade mobile software that delivers advertising on mobile phones
including banner, text and animated full-screen ads. The server is capable of delivering 50 ads per
second with a timeout of less than one second. Advertisers can control their mobile campaigns
through an easy-to-use management interface that allows them to start and stop campaigns at any
time. Advertisers can also generate real-time reports on the status of their campaigns.
Consilient's AdSpotz software won the top Mobile Innovation GSMA Asia Award in 2007, in
addition to winning the "Most Innovative Consumer Application or Service" category. For more
About AIS
Advanced Info Service PLC is Thailand's largest GSM mobile phone operator with 23 million
customers as of 2007. Founded in March 1990 and acquiring Shinawatra Paging in June 1992, the
highly profitable company is controlled by the Shin Corporation, headed by Temasek Holdings, a
Singapore government owned agency. For more information, go to www.ais.co.th
The Consilient families of related marks, images and symbols are the exclusive properties and
trademarks or registered trademarks of Consilient Technologies Corporation. All other brands,
product names, company names, trademarks and service marks are the properties of their
respective owners.
SOURCE: Consilient
CONTACT: Libby Carew,
Consilient,
+1 (709) 757-3425,
mobile: +1 (709) 749-4556,
libby_carew@consilient.com
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