Masterstroke Group
Media Release
July 20th, 2009
Reputation at Risk
“Reputation underpins the performance and future profitability of companies; the performance and
stability of governments. It is the difference between getting investors and being slammed in the
press; getting sales, or getting shut down by environmental groups. In a crowded market, it is
increasingly difficult to attract and retain talented staff, clients, investors, and credit. Your reputation
precedes you,” says Alex Harris, author of a new book about reputational risk, Reputation at Risk.
Have you ever had a small situation turn into an escalating crisis and been caught off guard? Have
you heard about social media, but don’t know what it means to your business? You know that public
image is the biggest risk facing your organisation, but what can you do?
Reputation at Risk answers these questions, demystifies social media, challenges the claims of
corporate social responsibility (CSR) in the face of contrary evidence, and delivers sharp analysis of
some high-profile public image disasters from which we all can learn.
Reputation at Risk is a concise and thoughtful study of the issues, aims and means of managing
reputational risk in the context of the increasingly important issues of corporate social responsibility,
business ethics, sustainability and leadership. It is relevant across every level of the corporation,
government and community. From small business to big, from brand strategist to legal adviser, sales
rep to CEO, this book will start conversations, bring new insights, and challenge the status quo.
Available from Australian Institute of Management bookshops.
Background for Editors:
Noosa-based Alex Harris has had a career in the media and public relations industries in Australia
and the United States. While in the USA, Alex served on the board of the Australian American
Chamber of Commerce, was a member of the Chicago Board of Roosevelt University, a member of
American Society of Magazine Editors, winner of the Chicago Women in Publishing award and the
National Association of Women Business Owners New Venture Award.
writes about corporate social responsibility, business ethics, social media, public image risk and
leadership. Ms Harris is a Trustee of Committee for Economic Development of Australia, Associate
of Australian Institute of Management, and is one of the women featured in the Australian Institute of
Management book, She Said What.
ENDS
Contact:
Sharryn Wightley
Masterstroke
books@masterstroke.com.au
Tel: (02) 9231 7650
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