Chisholm Institute – The people who skill people
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Media Release
Thursday, October 15 2009
For immediate release
Sarah scores at design awards
Innovation and creativity are at the heart of Cranbourne resident Sarah Moloney’s design skills. Now
her talent has been recognised with a bronze award at this year’s prestigious Southern Cross
Package Design Awards.
Sarah, 20, who graduated recently from Chisholm Institute of TAFE (Dandenong) with a Diploma of
Graphic Design, said winning the Award was a thrill.
“It was great to see all the other entries being displayed at the Award ceremony too,” said Sarah, “A
lot of people can do the same brief but come up with different ways to meet the demands of it, so
seeing the variety of designs was really interesting.”
Students taking part in the competition chose the type of package they wanted to design from a list
of categories that included pet food cartons, wine labels and beer packs. Sarah chose the ‘Tinplate:
Change and Innovation’ category, which required students to create packages highlighting the
benefits of the tinplate production process, which is commonly used for tin cans.
She met the challenge by creating a smooth, sculpted container designed to hold cheeses and
called, appropriately enough, ‘Cheesy Tin’.
“The brief said to promote the material as well as the product, so I thought cheese would be a good
one because it’s ready to serve, and then I came up with this clean, modern look for the packaging.
It’s something you could take to a party or to a friend’s house.”
In keeping with the party vibe, Sarah came up with the idea of adding a different flirtatious pick-up
line to the front of each container.
Sarah was one of six students from Chisholm to be singled out by the judges for the excellence of
their entries. The other students included Ryan Scharenguivel, Nicole Jones, Melanie Mackie,
Jacqueline Lin and Charles Lin.
Held at the Pit Lane Building in Albert Park, Melbourne, the Southern Cross Package Design
Awards are conducted by the Packaging Council of Australia and honour outstanding work in the
design field by tertiary design students nationwide.
“The Awards are a great way for kids to get a feel of the kind of excitement and challenge that are
part and parcel of working in the design industry,” said Gary Heath, Co-ordinator for the graphic
design course.
Gary co-ordinates Chisholm’s Industry Placement Program, and maintains close contact with a
wide variety of design departments and studios. He said that Ryan, Melanie and the rest of the
winners could soon be following in the footsteps of other graduates of Chisholm’s Advanced
Diploma and go on to work in some of Melbourne’s leading advertising and design agencies.
Chisholm Institute – The people who skill people
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“They’ve certainly had a great start,” he said.
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