M E D I A
RELEASE
Media and
Communications
Tel. +61 3 9925 3176
Fax +61 3 9662 2739
MELBOURNE
BRUNSWICK
BUNDOORA
FISHERMAN’S BEND
POINT COOK
HAMILTON
HO CHI MINH CITY
HANOI
Student animations bring mobiles to life
RMIT University student Sam Yang has struck gold with his first attempt at
designing fun animations for mobile phones, securing a distribution deal with a
mobile content company.
Mr Yang, of Doncaster, is one of several final-year Bachelor of Arts (Animation
and Interactive Media) students at RMIT who created quirky animated content as
part of an industry collaboration with Monikker.
Visitors to RMIT’s City campus on the University’s Open Day (Sunday, 10
August) can see some of the results of the project by having the animations sent
directly to their mobiles.
Mr Yang’s manga-influenced work so impressed Monikker, they immediately
began negotiations to buy the distribution rights and commission more of his
animations.
“Getting that foot in the door when you graduate can be tough, so to have work
commissioned before I even finish my course is fantastic,” he said.
Program Co-ordinator Mark Lycette said the project was initiated by Monikker,
who were looking for animated content designed by the same young
demographic that buy their products.
Mr Lycette said creating work for a mobile phone screen was a challenge, as the
size of the animations was limited to a tiny 25 kilobytes.
“Mobile phone animations are part of a new and booming market and our
students are learning how to adapt their work to this platform,” he said.
“Initially this project was about market research but the quality of the work our
students produced meant the company has not only sought to sign up Sam to
provide content, it’s also approaching several other students to commission their
animations.”
The animations can be seen on the website:
For interviews: Sam Yang, 0433 550 723 and RMIT University Program Co-
ordinator Mark Lycette, (03) 9925 9818 or 0431 448 044.
For general media enquiries: RMIT University Media and Communications,
Gosia Kaszubska, (03) 9925 3176 or 0417 510 735.
23 July, 2008
NEWS 
