Suzuki Gets Local Ad Agency For Worldwide Launch

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2nd September 2008, 07:53pm - Views: 1453

Business Marketing Suzuki Japan/The Sanford Partnership 1 image


2nd  September 2008

Suzuki gets local ad agency for Worldwide launch

Suzuki Japan have just launched the new Grand Vitara with a global television campaign

developed by Melbourne ad agency, The Sanford Partnership.

The agency competed against over 20 international agencies on the Suzuki advertising and

marketing roster and has developed a campaign comprising of 60, 30 and 15 sec television

commercials that will run in over 30 countries. An international magazine campaign has also

been developed to support the launch.

The commercials, which have a central theme of “freedom” were shot both in Australia and

New Zealand and used CGI technology to create iconic buildings around the world.

Tony Devers, General Manager, Automobiles, Suzuki Australia said:

“Suzuki is Australia’s fastest growing global car company and experiencing unprecedented

growth around the world. The launch of the new Grand Vitara is an important element in our

future growth. The Sanford Partnership has produced outstanding results for Suzuki Australia,

and it is pleasing that they have been recognized by Suzuki Head Office.”

Graeme Sanford, of The Sanford Partnership said:

“This is a great opportunity for us. To know we can successfully compete against local

agencies and the best agencies overseas is really amazing.”

Sanford Partnership Creative Director Matt Burgess said:

“We’re extremely excited about producing a world-class campaign.”


Agency: The Sanford Partnership

Creative Director: Matt Burgess

Agency Producer: Julie Rutherford

Production House: 8 Commercials

Director: Josh Frizzell

DOP: Nigel Bluck

Production House Producer: Annie Schutt

Contact : Graeme Sanford  03 96965432 or

                Tony Devers 03 99315500 or

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