PRESS RELEASE
2nd September 2008
Suzuki gets local ad agency for Worldwide launch
Suzuki Japan have just launched the new Grand Vitara with a global television campaign
developed by Melbourne ad agency, The Sanford Partnership.
The agency competed against over 20 international agencies on the Suzuki advertising and
marketing roster and has developed a campaign comprising of 60, 30 and 15 sec television
commercials that will run in over 30 countries. An international magazine campaign has also
been developed to support the launch.
The commercials, which have a central theme of “freedom” were shot both in Australia and
New Zealand and used CGI technology to create iconic buildings around the world.
Tony Devers, General Manager, Automobiles, Suzuki Australia said:
“Suzuki is Australia’s fastest growing global car company and experiencing unprecedented
growth around the world. The launch of the new Grand Vitara is an important element in our
future growth. The Sanford Partnership has produced outstanding results for Suzuki Australia,
and it is pleasing that they have been recognized by Suzuki Head Office.”
Graeme Sanford, of The Sanford Partnership said:
“This is a great opportunity for us. To know we can successfully compete against local
agencies and the best agencies overseas is really amazing.”
Sanford Partnership Creative Director Matt Burgess said:
“We’re extremely excited about producing a world-class campaign.”
Credits:
Agency: The Sanford Partnership
Creative Director: Matt Burgess
Agency Producer: Julie Rutherford
Production House: 8 Commercials
Director: Josh Frizzell
DOP: Nigel Bluck
Production House Producer: Annie Schutt
Contact : Graeme Sanford 03 96965432 or gsanford@tspa.com.au
Tony Devers 03 99315500 or tony_devers@suzuki.com.au
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