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MEDIA RELEASE FOR Recycling week
GREEN IS THE NEW BLACK – HIGH END ECO FASHION
How two Sydney mums are changing the world with style!
mums, both ex-corporate suits who stepped off the treadmill to seek a life balance between family and work.
They found themselves stuck with loads of designer clothes with nowhere to wear them –the seed of an idea
was born! Now ten months down the track, a fast growing website, one retail boutique and a second in the
works, the word recycled has been replaced by the allure of chic, sassy fashionable seconds. Now savvy
shoppers, eco warriors, and those who seek quality over quantity, are lining up for goodies at
an ethical choice to dress GREEN. At The Wardrobestore.com you will readily find Prada, Fendi, Chanel,
Dior, Dolce & Gabbana, Louis Vuitton on sale every day - 24/7 online and 6 days a week in the Sydney
Boutique opposite the Queen Victoria Building.
Thrift shopping has morphed into High End Eco Fashion and found a new passionate GREEN fashion team in
items a week from Celebrities, Fashionistas, Designer houses, and stylists. Many garments have been worn
once only for a red carpet appearance, photo shoot, catwalk parade or a special event, says Liz Courtney.
With the environmental crisis we are facing, the polar caps melting, sea levels rising, cotton and clothes
production using high levels of energy, water, electricity and chemicals, we now have the choice to do
something in our community right down to the clothes we buy – new or delicious designer and celebrity
seconds. Says Courtney, another benefit is that many Fashionistas choose for their revenue to be donated to
their favourite charity, providing Charities with additional funds in times when funding cuts are becoming the
norm.
to be proud of their contribution to consciously take a GREEN fashion stance – says Courtney; t is hard to
save the world, but each person can do their bit by buying GREEN fashion products which are now readily
available online 24/7.
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they have only worn once, should never have bought or that totally wrong gift – everyone seems to have one!
collection of couture vintage. Favourites are the designer handbag and shoe departments which carry some of
Carrie Bradshaw’s favourites – Manolo Blahnik high heels, Jimmy Choo slip-ons, Sergio Rossi Gladiator
sandals, and Charles Jourdan classics.
TIPS ON HOW TO BECOME A GREEN FASHION WARRIOR!
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Shop around and find your nearest “Second or Recycled” fashion shop/s in your area
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Weekend garage or jumble sales are fun - check out your local paper for listings
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Local markets, look for seconds and eco friendly fabrics
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Vintage clothes - bring back the old-school glamour: Keira Knightly and Kate Moss are expert Vintage
dressers!
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The Wardrobe Spring Clean party! Invite a group of friends over for a fun night cleaning out your
wardrobe and swapping items with their spring clean stock
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Buy haute couture and feel like a fashion princess for a night – look for recycled designer stores that
stock brands like YSL, Dior, Armani, Chloe. These clothes have been made with so much care and
attention and should never end-up as landfill! (we hope!)
HOW TO GET THE MOST OUT OF YOUR WARDROBE!
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give your wardrobe an airing regularly
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make sure you there is no mould or moisture in your wardrobe that will damage your clothes
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swap things you frequently wear with ones you have forgotten
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clear out the items you never wear and face the fact you will NEVER wear them – so sell them and earn
extra $$
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clean out your wardrobe every season and refresh
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spend a day doing repairs, sewing on the missing button, or fixing the tears and wears
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standardise your coat hangers so everything matches
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use good quality coat hangers to prevent them need to be ironed every time
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keep your shoes in clear shoe boxes to preserve the shoes, make sure they have a few air holes to
ensure there is no mould or moisture trapped in them
MEDIA ENQUIRIES or RADIO INTERVIEWS:
Please call Liz Courtney:
0409 225 447
liz@thewardrobestore.com
GLOSSY GREEN FASHION IMAGES AVAILABLE ON REQUEST!
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NEWS 
