Holiday Sales Ignite E-retail Boom

Holiday Sales Ignite e-Retail Boom

Sydney, Australia

As we move into a new decade, retailers are optimistic about the future of online retail - and well they should be, 4.1 million Australians visited online shopping website eBay during the week commencing December 6th 2009.*

In 2010 how will retailers leverage the power of the internet for customer acquisition and competitive advantage?

Predictions are of significant movements in the ecommerce industry this year, which will see some major brands upping their presence online, or in some cases launching their ecommerce play. This will spawn multi-channel marketing and a more diverse spread of marketing budget across the digital sphere.

Since the web is growing 5 times faster than stores - with a projected growth of 14% by 2012 (Forrester, 2009), retailers will invest in cleaning up their systems and content, gaining efficiencies and improvements across the business.

And then there's the power house phenomenon of social media. Retailers can harness the data received online and target directly to their prime audience.

This multi-billion dollar industry is set to explode in the teens, are you equipped to take advantage of all e-Retailing has to offer?

IQPC Australia's e-Retailing 2010 will feature international and domestic retail leaders; Sportsgirl, Hewlett-Packard, Golf-Smith International, Johnson & Johnson Vision Care, Lonely Planet, DealsDirect.com.au, and more.

*source: Financial Review 6th Jan 2010

For media enquiries, interview requests or further information contact:
Chris Archer
IQPC Australia
Ph: (02) 9229 1045
Email: [email protected]

About IQPC
IQPC provides business executives around the world with tailored practical conferences, large scale events, topical seminars and in-house training programs, keeping them up-to-date with industry trends, technological developments and the regulatory landscape. IQPC's large scale conferences are market leading "must attend" events for their respective industries.

IQPC produces more than 1,500 events annually around the world, and continues to grow. Founded in 1973, IQPC now has offices in major cities across six continents including: Berlin, Dubai, London, New York, Sao Paulo, Singapore, Stockholm, and Sydney - with additional openings scheduled for 2008. IQPC leverages a global research base of best practices to produce an unrivalled portfolio of conferences.

SOURCE: IQPC Australia