westfield.com
Westfield Holdings Limited ABN 66 001 671 496 Westfield Management Limited ABN 41 001 670 579 AFS Licence 230329 as
responsible entity for Westfield Trust ABN 55 191 750 378 ARSN 090 849 746
Westfield America Management Limited ABN 66 072 780 619 AFS Licence 230324 as responsible entity for Westfield America Trust
ABN 27 374 714 905 ARSN 092 058 449
For further information please contact Cheryl Pettinau on +61 2 9358 7997
Page 1 of 2
14 April 2008
WESTFIELD AND THE ARA LAUNCH
BRAND NEW RETAIL LEARNING
Westfield and The Australian Retailers Association (ARA) are proud to announce the launch of Seed, a new
initiative offering a comprehensive suite of retail training programs to practically reflect the real needs of
retailers in the current environment. The online training platform will be delivered by leading online training
and compliance management centre, Learning Seat.
Seed is the first to offer a blended learning approach to all retailers in Australia and has been developed
through a collaboration of experts. Using the retail experience and leadership of Westfield and the ARA
alongside the learning expertise of the University of Western Sydney and Learning Seat, Seed is the first
retail training of its kind and has been designed to improve the knowledge of retailers.
Seed will offer to retailers a cost-effective and convenient way to train and upskill their staff. Courses have
been designed to cover an array of retail related business skills including Product Buying, Visual
Merchandising, Marketing, Store Operations and Human Resource Management. These can be undertaken
via training programs which include:
Seed Diploma of Retail Management
Seed Retail Excellence Workshops
Seed Online Training Courses
Seed Professional Development Courses
The Workshops, Diploma and Professional Development Courses will be conducted by an experienced
ARA facilitator using practical and realistic case studies and providing useful tools for retailers. The Seed
Diploma of Retail Management provides a foundational base to those retailers wishing to obtain formal
qualifications in retail and cement a retail career.
ARA Executive Director, Richard Evans said, “The Australian Retailers Association is very pleased to work
in partnership with Westfield on the development of the Seed program. We see this program as providing
fantastic support for retailers and it is fitting that Westfield are part of this program and continue to position
themselves as thought leaders within the sector.”
westfield.com
Westfield Holdings Limited ABN 66 001 671 496 Westfield Management Limited ABN 41 001 670 579 AFS Licence 230329 as
responsible entity for Westfield Trust ABN 55 191 750 378 ARSN 090 849 746
Westfield America Management Limited ABN 66 072 780 619 AFS Licence 230324 as responsible entity for Westfield America Trust
ABN 27 374 714 905 ARSN 092 058 449
For further information please contact Cheryl Pettinau on +61 2 9358 7997
Page 2 of 2
Steven Lowy, Group Managing Director, Westfield said, “We are looking forward to being a part of this
initiative, as we have always been committed to investing in skills for the retail sector. This offers all
retailers, large and small, and their staff, a practical and easy-to-use training package.”
Westfield has been part of the retail community for nearly 50 years and during that time, growth has been at
the heart of Westfield’s success. Growth is pertinent to retailers and it was through this the Seed initiative
was derived along the premise: ‘Growing retailers knowledge, growing retail’.
Joseph Bruzzaniti, chief executive officer of Learning Seat said: “The retail sector is an industry of huge
importance to us. We look forward to working with Westfield and the ARA in delivering convenient and cost
effective training to retailers nationwide focusing on the long-term success of their retail business.”
The University of Western Sydney has approved articulation of the Seed Diploma of Retail
Management into their Bachelor of Business and Commerce Degree, specialising in Retail Management.
Robyn McGuiggan, Executive Dean, College of Business UWS said, “The University of Western Sydney is
pleased to have had this opportunity to work closely with Westfield on the Seed project.
“The Seed Diploma of Retail Management provides an educational foundation for those working in the retail
sector who wish to obtain relevant formal qualifications and pursue a career in retail management, she
continued.”
The online learning platform allows retailers to purchase and access short, interactive courses that are
convenient, cost-effective and have targeted learning that relates to an immediate need.
For media enquiries, interviews or images, please contact:
Cheryl Pettinau
Susan Darwiche
Public Relations Manager
Verve Communications
Westfield National Marketing
T +61 (0)2 8006 1929
T +61 (0)2 9358 7997
M +61 (0)4 14 706 704
E cpettinau@au.westfield.com
E susand@vervecommunications.com.au
NEWS 
