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Media release
1st October 2008
ONLINE IS IN LINE WITH THE FUTURE OF
HOME BUYING
AVJennings steps into the future with the launch of AVJ TV
As it launches its savvy new AVJ TV concept, one of Australia’s best known and
most trusted residential property developer and home builder AVJennings
heralds a bright new future for research by buyers of real estate and new
homes.
AVJennings Chief Marketing Officer Tim Redway believes the internet has
surged forward as a key player in homebuyer communications.
AVJennings has invested greatly into its website recently, in both appearance
and content – and in so doing, has broken new ground and created an
innovative and exciting new concept. In fact, already receiving thousands of hits
in the time it’s been operational.
AVJ TV – which became part of the company’s website in late September – can
be seen as a slick, unique, progressive new marketing tool engaging visitors to
the AVJennings website.
AVJ TV is hosted by high-profile Aussie married couple Lochie Daddo and
Karina Brown, both of whom have built a name in Australian lifestyle TV –
Lochie as a presenter of Getaway and more recently, Ch 9’s Animal Hospital;
Karina as a co-host of Sale of the Century, Ch 9’s Body + Soul and more
recently as a Foxtel presenter.
Together, Lochie and Karina take site visitors on an informative and interactive
journey through various aspects of buying and building a new home. Via
separate, bite-sized segments they reveal helpful hints and tips on everything
from how to select land and how to make your home child-safe, to how to
place furniture, and more. AVJ TV is updated regularly and even includes an
interactive element by which people can suggest their own ideas for segments.
It’s fresh, chatty – and a technological step forward in marketing direction.
The concept aims to be an online magazine resource, bringing to life content
that could previously only be the domain of TV networks and hence, out of the
marketing budget reach of most companies.
“The advent of broadband technology – and we’ve established 85% of
AVJennings site visitors have this – has meant the internet can be used more
creatively to engage customers, moving them beyond the point of simply
creating property checklists or printing off floorplans,” says Tim. “The advent of
AVJ TV is a great support mechanism for this and takes our website
communication to the next level.”
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“What we’ve done is seize the opportunity to create a 'portal' for home buyers,
where they can be informed, magazine-style, on content that provides a
departure from checklists, floorplans and the like.”
AVJennings sites statistical data from Google and Morgan Media showing new
home buyer reliance on the internet as a resource in home search is growing
significantly.
The use of online media has increased to 44.7% - a growth of 18.5% between
2005 and 2007. An overwhelming 85% of all home buyers use the internet to
find a home.
Many property websites have multi-media content. However, AVJennings’ site
integrates all of this content on each page so there is no need to click through to
'mini sites' or download special media players. Tim says this difference is critical.
“This difference has become integral to the information gathering process.”
A factor involved in the creation of AVJ TV is the well-documented convergence
of TV and internet in recent times “We predict that in five to 10 years, switching
on your computer will be the same as switching on the TV,” he says.
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Issued for AVJennings by Foster Hill PR & Marketing. For more
information or images, contact Karyn Foster at Foster Hill PR
on 08 8231 3555 or karynfoster@fosterhill.com.au
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