Market Your Properties To Brits Dreaming Of A Better Life With Propertyindex.com

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Business - Real Estate Press Release
19th August 2008, 09:09am - Views: 1252

portal, free of commission, monthly subscriptions, set-up fees and minimum term contracts. Despite being

less than a year old, PropertyIndex.com has over 150,000 overseas property listings from a client base of

850 agents and developers across 4,000 destinations.

According to the UK Office for National Statistics (ONS), the number of people leaving the UK for 12

months or more reached a record high in 2006, up from 359,000 in 2005 to an estimated 400,000 in 2006.

Of which, 32% were bound for Australia and New Zealand, leading over other hot spots - France, Spain and

the US. With high numbers entering into each country, the rental and sales opportunities for agents is set to

be lucrative.

Propertyindex.com has already been received as a welcome addition for overseas agents looking to set

up a virtual shop window to the large numbers of UK consumers ready to make the move. The company's

cost per lead payment model means agents only pay 10GBP per lead (20 AUD) each time a valid enquiry is

received.

Recognising the value of agents' time, Propertyindex.com can accept a wide range of data feeds to

upload information and photos of a property for sale or rent. Once the data is submitted to the site, the

property is assigned a unique reference code, which is quoted against any consumer enquiry. If a user is

interested in a property, they direct their enquiry online direct to the agent. The lead is qualified with the

agent with key details (name, telephone number, email address) and supplemented further with more

detailed information such as 'are you selling as well as buying?', 'are you looking for financial services?'

Agents registered with Propertyindex.com have 24-hour access to real time campaign reports which

include: the number of enquiries generated by their listings; information on how many times their property

listings have been viewed and the percentage of individuals who after viewing the properties then went on

to submit an enquiry.

The site also includes an advanced search option allowing the consumer to be more specific with their

search details such as 'is there a beach nearby?', 'is off-road parking available?' So upon contacting the

agent their enquiry is further qualified, which is particularly helpful when dealing with overseas customers

who are not necessarily well-informed on the area in which the property is located.

Propertyindex.com also offers a number of highly targeted advertising solutions for agents to market

properties and other business services, such as financial and legal advice. These campaigns work on a

cost per click basis and include banner campaigns on relevant destination homepages, fixed positions at

the top of search results, database newsletter promotions, inclusion within buyer's guide advertising and