Coles Moves To Fair And Transparent Grocery Prices

Coles Moves to Fair and Transparent Grocery Prices

Coles customers will pay the same price for the same product on approximately 97 percent of groceries at Coles supermarkets across Australia, Coles Managing Director, Ian McLeod, has announced.

Ian McLeod said customers have told Coles they think different prices on the same grocery item from suburb-to-suburb or town-to-town in their State is unfair so we have decided to do something about it.

"From 1 February, Coles will apply its lowest prices to more than 8,000 grocery products including meat, seafood, dairy, deli and bakery products across the country and the remaining grocery products will be matched to our lowest prices in each State," Ian McLeod said.

"Coles customers will also get the lowest possible prices on fruit and vegetables, as supermarket managers will have the ability to match the best prices for similar quality fruit and vegetables in their local market."

Ian McLeod said the Coles approach would provide what Australian shoppers have been seeking for quite some time - greater price transparency and fairness in grocery prices.

Our approach to grocery pricing is part of a broader renewal program at Coles to give Australian families a shop they trust including moves to provide cleaner and brighter supermarkets, increased grocery availability, improved customer service, better quality fresh food and stronger specials.
Further information,
Jim Cooper
Ph: (03) 9829 4354
Mob: 0438 588 619


SOURCE: Coles