Maritz and Welcome Real-Time Partner to Launch Innovative Loyalty Offering in
United States
ST. LOUIS, MO.,/PRNewswire-AsiaNet/ --
- Maritz Real-Time Rewards(TM) Provides Card Issuers With a Competitive
Advantage and Consumers With Increased Value and Easier Redemption
Maritz and Welcome Real-time announced today a partnership to launch an
innovative loyalty offering in the United States and Canada. The offering, Maritz Real-
Time Rewards(TM), will allow customers to redeem points to make purchases and
allow card issuers to deliver personalized offers at the point of sale, providing the
issuers with a unique opportunity to increase brand loyalty for their cards at a lower
cost while also gathering valuable information about their customers. When partnered
with Maritz Loyalty Marketing's new, state-of-the-art technology solution, Maritz Real-
Time Rewards can offer even more options to card issuers and merchants. Welcome
Real-time is a global leading provider of payment cards business solutions in 21
countries across the world. Maritz Loyalty Marketing works with seven out of the top
10 banks and manages over 100 million customer loyalty program members.
"It is essential to differentiate customer loyalty programs so that they don't become
commoditized. Both card issuers and merchants face challenges in optimizing the
value of their loyalty efforts. This new offering will help strengthen relationships and
address unmet needs for merchants, issuers and customers," said Thad Peterson,
director, Maritz Real-Time Rewards. "Maritz is pleased to partner with Welcome Real-
time to be the first to bring this innovative solution to card issuers and retailers in the
U.S and Canada."
Together with Welcome Real-time, Maritz Real-Time Rewards now offers credit
card companies, banks and retailers the following advantages:
- Information you need; targeted rewards customers want: Card issuers and
retailers will be able to track and analyze customer buying behaviours and other
information to deliver more intelligent, targeted rewards in real time, at the point of
sale. Intelligent rewards eliminate promotional waste by delivering the right offer to
the right customer at the right time, ultimately driving higher levels of customer
satisfaction and increased purchases.
- Lower your costs while providing more value for your customers: Delivering
targeted, personalized promotions at the point of sale via merchants reduces
operational costs and achieves greater results as compared to more traditional
methods of marketing promotions to a broad audience via direct mail or other mass
advertising.
- Simplicity in participation: Retailers can allow customers to select any payment
card to enroll and participate in a program. This feature will ensure selected issuer's
cards are more attractive to the customers while improving the retailers perceptions of
the value card issuers' bring to the transaction.
"Maritz is the ideal partner to drive Welcome forward in this new and exciting phase
that marks our entry into the U.S and Canada", said Philippe Bontemps, VP Business
Development, Welcome Real-time. "Maritz's high-quality marketing services and
relationships with market players in the region, combined with Welcome's marketing-
rich and real-time business solutions, will be invaluable to foster the use of this
technology in the U.S. and Canada."
The Maritz Real-Time Rewards suite of services includes the following offerings for
card issuers:
- Linkage to merchants' POS for redemption - Offers the capability to link credit
card issuers with merchants so that credit card customers will have the ability to use
their card loyalty program points to make purchases in real time at the point of sale.
- Individual retailer loyalty programs - Card issuers can partner with retailers to
implement an internal points program with either point-of-sale redemption or targeted
promotional marketing offers (such as coupons or sampling offers).
- Merchant Rewards Network programs - Card issuers can participate in a program
where customers who shop with participating retailers receive special discounts
across a network of retailers along with either point-of-sale redemption or promotional
marketing offers (such as coupons or sampling offers).
About Welcome Real-time
Welcome Real-time helps leading banks and retailers increase their profitability by
designing, delivering and supporting real-time payment cards marketing programs
that attract and retain customers. Our clients use our solutions to enhance their
loyalty programs with value-added, marketing-rich, relationship-based features that
provide greater convenience and value for customers. Our award winning XLS
technology is used around the globe, producing a constantly growing wealth of new
marketing concepts and business relationships that help our customers achieve their
About Maritz Loyalty Marketing
Maritz Loyalty Marketing is the nation's leading provider of full-service loyalty
marketing solutions, including rewards-based loyalty programs. A unit of Maritz,
Maritz Loyalty Marketing deploys all of the strategic, operational, technology,
communications, rewards and fulfillment services that support their client's customer
loyalty programs nationwide.
About Maritz
St. Louis-based Maritz
services company, which helps companies achieve their full potential through
understanding, enabling, and motivating employees, channel partners and customers.
Maritz provides market and customer research, communications, learning solutions,
incentive initiatives, meetings and event management, rewards and recognition, travel
management services and customer loyalty programs.
or email m.banes@welcome-rt.com.
Marjorie Banès
Welcome Real-time
+33-4-42-97-58-62
m.banes@welcome-rt.com
Contact:
Nicole LeBlanc
BlissPR
+1-212-840-1661
nicole@blisspr.com
SOURCE: Welcome Real-Time and Maritz
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