Maritz And Welcome Real-time Partner To Launch Innovative Loyalty Offering In United States

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9th December 2008, 11:26am - Views: 1227








Maritz and Welcome Real-Time Partner to Launch Innovative Loyalty Offering in

United States


ST. LOUIS, MO.,/PRNewswire-AsiaNet/ --


    

    - Maritz Real-Time Rewards(TM) Provides Card Issuers With a Competitive

Advantage and Consumers With Increased Value and Easier Redemption


    Maritz and Welcome Real-time announced today a partnership to launch an

innovative loyalty offering in the United States and Canada. The offering, Maritz Real-

Time Rewards(TM), will allow customers to redeem points to make purchases and

allow card issuers to deliver personalized offers at the point of sale, providing the

issuers with a unique opportunity to increase brand loyalty for their cards at a lower

cost while also gathering valuable information about their customers. When partnered

with Maritz Loyalty Marketing's new, state-of-the-art technology solution, Maritz Real-

Time Rewards can offer even more options to card issuers and merchants. Welcome

Real-time is a global leading provider of payment cards business solutions in 21

countries across the world. Maritz Loyalty Marketing works with seven out of the top

10 banks and manages over 100 million customer loyalty program members.


    "It is essential to differentiate customer loyalty programs so that they don't become

commoditized. Both card issuers and merchants face challenges in optimizing the

value of their loyalty efforts. This new offering will help strengthen relationships and

address unmet needs for merchants, issuers and customers," said Thad Peterson,

director, Maritz Real-Time Rewards. "Maritz is pleased to partner with Welcome Real-

time to be the first to bring this innovative solution to card issuers and retailers in the

U.S and Canada."


    Together with Welcome Real-time, Maritz Real-Time Rewards now offers credit

card companies, banks and retailers the following advantages:

    

    - Information you need; targeted rewards customers want: Card issuers and      

retailers will be able to track and analyze customer buying behaviours and other

information to deliver more intelligent, targeted rewards in real time, at the point of

sale. Intelligent rewards eliminate promotional waste by delivering the right offer to

the right customer at the right time, ultimately driving higher levels of customer

satisfaction and increased purchases.


    - Lower your costs while providing more value for your customers:  Delivering

targeted, personalized promotions at the point of sale via merchants reduces

operational costs and achieves greater results as compared to more traditional

methods of marketing promotions to a broad audience via direct mail or other mass

advertising.


    - Simplicity in participation: Retailers can allow customers to select any payment

card to enroll and participate in a program. This feature will ensure selected issuer's

cards are more attractive to the customers while improving the retailers perceptions of

the value card issuers' bring to the transaction.


    "Maritz is the ideal partner to drive Welcome forward in this new and exciting phase

that marks our entry into the U.S and Canada", said Philippe Bontemps, VP Business

Development, Welcome Real-time. "Maritz's high-quality marketing services and

relationships with market players in the region, combined with Welcome's marketing-

rich and real-time business solutions, will be invaluable to foster the use of this

technology in the U.S. and Canada."


    The Maritz Real-Time Rewards suite of services includes the following offerings for

card issuers:

    

    - Linkage to merchants' POS for redemption - Offers the capability to link credit

card issuers with merchants so that credit card customers will have the ability to use

their card loyalty program points to make purchases in real time at the point of sale.


    - Individual retailer loyalty programs - Card issuers can partner with retailers to

implement an internal points program with either point-of-sale redemption or targeted

promotional marketing offers (such as coupons or sampling offers).


    - Merchant Rewards Network programs - Card issuers can participate in a program

where customers who shop with participating retailers receive special discounts

across a network of retailers along with either point-of-sale redemption or promotional

marketing offers (such as coupons or sampling offers).


    About Welcome Real-time


    Welcome Real-time helps leading banks and retailers increase their profitability by

designing, delivering and supporting real-time payment cards marketing programs

that attract and retain customers. Our clients use our solutions to enhance their

loyalty programs with value-added, marketing-rich, relationship-based features that

provide greater convenience and value for customers. Our award winning XLS

technology is used around the globe, producing a constantly growing wealth of new

marketing concepts and business relationships that help our customers achieve their



    About Maritz Loyalty Marketing


    Maritz Loyalty Marketing is the nation's leading provider of full-service loyalty

marketing solutions, including rewards-based loyalty programs. A unit of Maritz,

Maritz Loyalty Marketing deploys all of the strategic, operational, technology,

communications, rewards and fulfillment services that support their client's customer

loyalty programs nationwide.


    About Maritz


    St. Louis-based Maritz 

Business Retail Welcome Real-Time And Maritz 2 image


services company, which helps companies achieve their full potential through

understanding, enabling, and motivating employees, channel partners and customers.

Maritz provides market and customer research, communications, learning solutions,

incentive initiatives, meetings and event management, rewards and recognition, travel

management services and customer loyalty programs.


    For more information, visit http://www.maritz.com or contact us at 1-877-4-MARITZ

or email m.banes@welcome-rt.com.

    

    Marjorie Banès

    Welcome Real-time

    +33-4-42-97-58-62

    m.banes@welcome-rt.com


    Contact:


    Nicole LeBlanc

    BlissPR

    +1-212-840-1661

    nicole@blisspr.com








SOURCE: Welcome Real-Time and Maritz




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