Salmat brings retail product search to mobile handsets
30/3/2009
Salmat DigitalForce, a division of Salmat,
has today launched two unique services for the mobile
phone.
1.
Mobile Search will allow retailers to have their own mobile internet site, offering fast
searching of their products as well as a handy store locator.
2.
Lasoo Mobile will bring the power of Australia’s leading search engine for retail products to
the shopper while they are out and about. Gone will be the question “I wonder if this is on
sale somewhere else?”
According to Peter Mattick, joint Managing Director of Salmat Ltd: “It’s no longer enough for
Australian consumers to search for in-store retail products from their home or work computer – they
now want complete mobility. We are giving them access to this information on their mobile phones
and the retailers advertising on these services can expect to reap the benefits.”
The two services represent the next generation of online retail product aggregation and search in
Australia and were introduced after heavy demand from users of Lasoo.com.au. Mobile Search is a
revolutionary product for the Australian market, offering retailers an easy way to get their own
branded mobile site, with the most relevant functionality of their websites now available on-the-go.
It adds yet another channel for retailers to get their advertising message in front of a location-
targeted and engaged audience, bringing a retailer’s products to consumers anywhere at any time.
Users can set their location to ensure only products relevant to their current location are displayed,
while the store locator will direct them to the nearest store.
Retailers who are already using Salmat DigitalForce’s Dynamic Catalogue service to host their
catalogues online can have Mobile Search switched on very easily.
Meanwhile, Lasoo Mobile (m.lasoo.com.au) allows users with internet-enabled phones to search
across products from their favourite retailers. They can also use the store locator to find the nearest
store of the retailer advertising that product. Being able to quickly search across products from
Australia’s biggest retailers such as Target, Dick Smith, Coles and Big W will empower the shopper to
make a more informed buying decision.
NOTES:
Lasoo.com.au is a website that allows consumers to search the latest products from Australian
retailers to find the best deal before going in-store. Lasoo is a division of Salmat Ltd, a top 300 ASX-
listed business.
Contact:
Alison Ryan, Salmat DigitalForce
02 9951 6823
alison.ryan@salmatds.com
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